Defining your digital marketing strategy
- what sites they use
- the media they consume
- what motivates them
- their lead generation or sales strategy
- what sites they appears on
- where they are advertising
- where their backlinks feature
- the keywords they are ranking for
- what their core propositions are


Building success on Google
- In depth research into the bidding opportunities
- Establishing the conversion metrics and goals
- Agreeing a target and maximum cost-per-acquisition (CPA)
- Creating ad schedules and budget applications
- Designing landing pages
- Making sure everything is trackable
YouTube, PPC, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive new visitors to your site. We’ll chat with you about the best options for your business then continue to optimise the campaigns to make sure they’re driving high quality leads.

Getting you noticed, organically
- ‘On-site’ which makes sure everything from content to technical build is ticking all the boxes for Google.
- ‘Off-site’ is the external activities affect your rankings. In short, it tells Google what other sites think of yours and the content on it.

Is content still King? Absolutely.



Our process
Our process ensures you know what to expect at every stage.

Strategy
Whenever we begin a new project, we start by defining “what you want to be famous for”. Your business or product needs a laser-straight description that can be summed up in 5 words. This is essential for both your customers and Google know what you are experts in. This core proposition is critical not only for SEO, but is the basis for all creative for social media and ad campaigns.
Research & analysis
We need to know as much about your audience as possible. We create personas and detail what sites they use, what media they consume and what motivates them. Then match data from Google against your audience. And just as importantly, we research what your competitors. We look at their strategy, active advertising, and the keywords they are ranking for.
Sales pipeline
The most important part of the process: we create your own personalised sales pipeline. Our planners will work with your sales and marketing teams to define the customer acquisition and lead generation activity. We split paid and earned media so we can plan for available budgets and man-hours.
Implementation
It is a complex mix to ensure that everything works as one. Website, Google, your ads, videos, social media, programmatic ads, are all managed together, not in isolation. And everything is measured against an agreed set of KPI’s. We always agree a comprehensive set of conversion values for our clients that we all use.
Our work
Perkpal
Bringing the flexible employee benefit service to life on the web, with a new website and fun campaign across social media, Google and YouTube.



Our work
Canada Life
A new ad campaign to ensure Canada Life remain one of the UK’S leading providers of pensions and savings plans…
Our work
CoinGeek
Devising a disruptive and innovative new marketing campaign for the UK’s biggest Bitcoin Cash conference in London.

Our work
Red Kangaroo
Delivering sales for the national trampoline park operator with digital marketing and a new eCommerce site.
Want to see more of our work?
Get in touch
We work with ambitious brands and fun people;
we’d love to build something great together.
DPC provide the Avantus group with a broad range of marketing services; brand creation, website design, digital marketing and social media management. The team has also helped us develop our software products by providing valuable UX analysis. All in all, Insightful, fun, and right on the money when it comes to advising us in the digital space…. A local agency with London agency credentials.”
Philip, CEO Avantus
(Parent group of Perkpal and Fair Care)