Defining your digital marketing strategy

Ad planning is the art of blending social media, Google, PPC, SEO and your content into one coherent plan. It should all fit together seamlessly, with brilliant creative for engaging ads and informed analytics so they appear where your audience hangs out.

To create these amazing ads, we have a tried and tested process to make sure we understand your business and commercial objectives.

We identify your target audience and create personas detailing what sites they use, what media they consume, and what motivates them.

We analyse your competitors produce a detailed report on what their lead generation / sales strategy is, what sites they are appearing on, advertising on, and linking from, and also what keywords they are ranking for, and just as importantly what their core propositions are.

Then, we define your core proposition or ‘what you want to be famous for’. Creating consistent, on brand and appropriate messaging for all campaigns.

Once we’ve understood your business, audience and industry completely, we create your online sales funnel. The funnel is key to affective ad planning as it not only identifies how the ads fit together but also how they sit within digital customer acquisition and lead generation activity, and most importantly, make sure it generates the numbers you need.

Generating leads and sales is what it’s all about, so we create a suite of relevant landing pages with engaging content such as video, copy, and infographics to encourage those all important conversions.

Getting personal on social

We have just three rules for social media ads – they must be interesting, of value or amusing if you want people to share and engage.

Each platform captures audiences in a slightly different frame of mind, but all have great opportunity to connect with your target audience. We run brilliant campaigns on Facebook, Twitter, Instagram and LinkedIn for a wide range of clients.

Before launching, we will have designed a brilliant ad plan which helps us answer some key questions: What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Will they be used for acquisition, education or conversion?

We will set KPIs for each media type too, and also conversion funnels so that we can measure the success of each channel. Not every platform is right for every business though; an objective and informed decision to advertise is crucial.

Building success on Google

Getting you noticed, organically

Search engine optimisation (SEO) is so much more than getting you to the top of organic Google search results. That’s the goal, but those pesky algorithms that everyone talks about need a lot of tending to so you can achieve this.

Google wants to deliver the best, most relevant, and honest sites for whatever their users are looking for. Being as absolutely clear about what you are offering as well as having a technically sound site let’s Google know you’re legit.

There are two types of SEO activities, the first is ‘on-site’ which makes sure everything from content to technical build is ticking all the boxes for Google. The second is ‘off-site’ activities which take place outside your site to affect your rankings, essentially telling Google what other sites think of yours and the content on it.

SEO needs monthly, ongoing management to build your profile and to make sure you’re doing everything that Google thinks you should be doing! It’s more of a slow burner, but undeniably worth the effort required.

Is content still King? Absolutely.

Are you really a video editor, photographer, copywriter, photoshop expert, creative director or content producer? If not, we have a whole team of experts who adore making quality, engaging content for you.

Content marketing is all about giving your audience and potential customers information in an engaging and exciting way. These pieces of content often come in the form of videos, imagery, copy, graphics and social media content.

We’ll bring your ideas to life in n exciting way, whether it’s creating well written copy that is to-the-point and Google-friendly, building a library of brilliant photography, writing adverts with a healthy sprinkle of creativity and insight or shooting a video, painting ten thousand words.