Websites

Getting personal on social

We have just three rules for social media ads – they must be interesting, of value or amusing if you want people to share and engage.
Each platform captures audiences in a slightly different frame of mind, but all have great opportunity to connect with your target audience. We run brilliant campaigns on Facebook, Twitter, Instagram and LinkedIn for a wide range of clients.
Before launching, we will have designed a brilliant ad plan which helps us answer some key questions: What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Will they be used for acquisition, education or conversion?
We will set KPIs for each media type too, and also conversion funnels so that we can measure the success of each channel. Not every platform is right for every business though; an objective and informed decision to advertise is crucial.

Building success on Google

Oh Google, you fickle mistress. AdWords, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive new visitors to your site.
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Digital strategy headline

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Nam fermentum, nulla luctus pharetra vulputate, felis tellus mollis orci, sed rhoncus pronin sapien nunc accuan eget.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean euismod.

Proin sodales pulvinar sic tempor. Sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Nam fermentum, nulla luctus pharetra vulputate, felis tellus mollis orci, sed rhoncus pronin sapien nunc accuan eget.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean euismod.

Defining your digital marketing strategy

Ad planning is the art of blending social media, Google, PPC, SEO and your content into one coherent plan. It should all fit together seamlessly, with brilliant creative for engaging ads and informed analytics so they appear where your audience hangs out.
To create these amazing ads, we have a tried and tested process to make sure we understand your business and advertise with oomf.
We identify your target audience and create personas detailing what sites they use, what media they consume, and what motivates them.
We analyse your competitors produce a detailed report on what their lead generation / sales strategy is, what sites they are appearing on, advertising on, and linking from, and also what keywords they are ranking for, and just as importantly what their core propositions are.
Then, we define your core proposition or ‘what you want to be famous for’.  Creating consistent, on brand and appropriate messaging for all campaigns.

Digital strategy headline

Proin sodales pulvinar sic tempor. Sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Nam fermentum, nulla luctus pharetra vulputate, felis tellus mollis orci, sed rhoncus pronin sapien nunc accuan eget.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean euismod
Proin gravida dolor sit amet lacus accumsan et viverra justo commodo. Proin sodales pulvinar sic tempor. Sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam fermentum, nulla luctus pharetra vulputate.bibendum laoreet. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo. Proin sodales pulvinar sic tempor.

Our process

DPC believe in simplicity. We have a well–proven, tried and tested lifecycle for developing user-centric websites.
This is nothing new, any agency pitching for a project SHOULD have a similar process and be able to articulate each step and why they’re important.

CONTENT DUMP:

Discover: Listen. Understand. Identify opportunity.

At DPC we work hard to understand the problems and aspirations of our clients. During our discovery phase we want to find out about your business, your goals & your ambitions. From this we aim to define your customer, elicit requirements and formulate a plan.
Not dissimilar to an architect’s plans for a house – get the plans right at the start and the rest of the build flows smoothly and to budget.


Design
: Envision the experience.

This kicks off the creative process. Our user experience experts blend a focus of user interaction and creative design to produce a visual representation of your site.
This is a collaborative process between DPC and client – we make sure the user experience looks and feels great.
 

Develop: Build and iterate.

Our skilled developers take the design output and apply the latest technologies to build your solution.
This is typically approached across two areas of development:
Front–end
Developing the HTML, CSS and JavaScript that form the front–end interface ready to plug into the CMS platform (back–end).
A responsive framework is always used, we often recommend Bootstrap to ensure the site looks perfect on every device, no matter what the resolution or size.
Back–end
Developing all page templates within the selected Content Management System (CMS) and integrating with any 3rd Party API’s.
DPC are certified partners on a number of CMS systems utilising both PHP and .NET technologies, meaning we focus on the right solution for you.
And testing?!
Long gone are the days of building a website and testing after the fact – this creates unnecessary rework and wait time. We develop and test in parallel, minimising pesky bugs and ensuring high quality code is produced. Quality Assurance (QA) and User Acceptance Testing (UAT) are a mainstay at DPC – we keep you involved.

Deploy: Launch – celebrate! Optimise.

The grand unveiling!
The website is launched and SEO, PPC, Advertising and Social Media marketing are blended together to create a really successful digital campaign.
But remember… a website project isn’t complete when deployed, it simply represents the first increment in an ongoing journey of optimisation. The digital world is constantly evolving; and so, we help you to evolve with it.

Want to see some of our work?

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Get in touch

We work with ambitious brands and fun people; we’d love to build something great together.

DPC provide the Avantus group with a broad range of marketing services; brand creation, website design, digital marketing and social media management. The team has also helped us develop our software products by providing valuable UX analysis. All in all, Insightful, fun, and right on the money when it comes to advising us in the digital space…. A local agency with London agency credentials.”
Philip, CEO Avantus

(Parent group of Perkpal and Fair Care)