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The Tri-borough Music Hub is a strategic partnership between three West London Councils (Kensington and Chelsea, Hammersmith and Fulham and Westminster), the Royal Albert Hall, Royal College of Music and Aurora Orchestra.It operates as a hub between local residents and schools in the three local authorities and delivery partners operating in the music and arts spheres. It also arranges in-school music provision, peripatetic tuition, after school music centres, a number of choirs and ensembles and large scale, flagship musical events. 

The Tri-borough Music Hub’s previous website was a static information site listing contact details, information about their strategic partners etc. It’s most exotic functionality was to allow the download of a pdf version of a printed guide of music provision available to schools and families across the area.

…they knew that they needed to better engage with their audiences throughout the region and so began their Digital Transformation.

The brief

The main goal was to develop a responsive website that tuned into and provided a wonderful user experience for each of the 5 core Tri-borough user groups (Parents, pupils, partners, teachers and hub staff). With this in mind the following objectives had to be met:

  • To develop a responsive website act as a hub for the transfer of relevant, targeted information between different stakeholders in the hub.
  • To develop the site as the first port of call for families and schools in the Tri-borough West London area who are looking for suitable music provision for their children / pupils.
  • To include intelligent system for mapping out and separating tuition dates and specific events to ensure that hub activity is well publicised and easy to find information about.
  • To develop an interactive auto populating provision map (To show tuition and events).
  • To reduce the admin workload of the hub office team by:-
    • reducing the necessity for parents / schools to contact the office with questions that can be answered online.
    • the creation of interactive pdf and online application forms.
  • To build up mailing lists of parents, teachers, tutors, existing and prospective Partner Organisations and others interested in music provision across the Tri-borough, in order to mail them targeted information in newsletters.
  • To celebrate the work of the hub via news articles, photo galleries, video of events, etc.
  • Partners – log in access to upload and submit events (monitored and authorised by the central Tri-borough team)
  • Schools – access to unique content repository
  • Tutors – access to unique content repository


We worked closely with the Tri-borough team and, by strictly following our process, we have delivered website that meets all of their requirements.

We began by defining the business and user requirements, specifying the core functionality, and the site structure to cater for each of their 5 core user groups and the required features within them.

For the IA stage we created a full set of clickable wireframes for every page type using Axure. This allowed us all to agree where the numerous features would sit within each site and optimise the user journey depending on user type and user needs.

Once the new user experience, IA and desired functionality was agreed then we started on the design phase.

The new Tri-borough website has now been designed to offer their core audiences a refreshing and new experience. The Tri-borough branding invigorates the website content; communicating with real visual impact; using large and exciting photography and visual interaction cues to help the user explore the wealth of content in any way that they choose.

We built the site on Umbraco using the Umbraco member functionality for ease of management of their partners, and also utilising a number of Umbraco plug-ins to help with the event and tuition sections.

The website has been created to be fully recognised as an integral part of the Tri-borough team, offering assistance and insight to schools, pupils, parents and partner organisations looking for information about Tri-borough Music Hub services and events.

What we did

  • Digital strategy
  • Information architecture
  • Responsive design
  • Front and back end development
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