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Digital Strategy, Web Design & Development
The Tri-borough Music Hub is a strategic partnership between three West London Councils (Kensington and Chelsea, Hammersmith and Fulham and Westminster), the Royal Albert Hall, Royal College of Music and Aurora Orchestra.It operates as a hub between local residents and schools in the three local authorities and delivery partners operating in the music and arts spheres. It also arranges in-school music provision, peripatetic tuition, after school music centres, a number of choirs and ensembles and large scale, flagship musical events.
The Tri-borough Music Hub’s previous website was a static information site listing contact details, information about their strategic partners etc. It’s most exotic functionality was to allow the download of a pdf version of a printed guide of music provision available to schools and families across the area.
…they knew that they needed to better engage with their audiences throughout the region and so began their Digital Transformation.
The main goal was to develop a responsive website that tuned into and provided a wonderful user experience for each of the 5 core Tri-borough user groups (Parents, pupils, partners, teachers and hub staff). With this in mind the following objectives had to be met:
We worked closely with the Tri-borough team and, by strictly following our process, we have delivered website that meets all of their requirements.
We began by defining the business and user requirements, specifying the core functionality, and the site structure to cater for each of their 5 core user groups and the required features within them.
For the IA stage we created a full set of clickable wireframes for every page type using Axure. This allowed us all to agree where the numerous features would sit within each site and optimise the user journey depending on user type and user needs.
Once the new user experience, IA and desired functionality was agreed then we started on the design phase.
The new Tri-borough website has now been designed to offer their core audiences a refreshing and new experience. The Tri-borough branding invigorates the website content; communicating with real visual impact; using large and exciting photography and visual interaction cues to help the user explore the wealth of content in any way that they choose.
We built the site on Umbraco using the Umbraco member functionality for ease of management of their partners, and also utilising a number of Umbraco plug-ins to help with the event and tuition sections.
The website has been created to be fully recognised as an integral part of the Tri-borough team, offering assistance and insight to schools, pupils, parents and partner organisations looking for information about Tri-borough Music Hub services and events.