UX design and development
Ensuring one of the UK's leading insurance underwriters' has a fresh new look online
Touchstone Underwriters are based in The City of London, Watford, Chelmsford and Dumfries and underwrite on behalf of A-rated carriers for brokers throughout the UK. They also have regional business development underwriters based in the South West & Wales, the North East and North West and Scotland to support brokers locally. They specialise in four key areas: property & commercial, liability & construction, hospitality & leisure and travel & tour.
Touchstone Underwriting and dpc have worked together for more than 5 years (dpc designed and built their previous website), so once the insurance underwriter had finished a brand refresh project with an independent branding consultancy, they awarded dpc the redesign and rebuild of their new website in early 2019.
Following our tried-and-tested process meant we could meet their challenging deadlines of going live in early May 2019.
The biggest challenge was the transfer of hundreds and hundreds of policy documents, and ensuring all of the old links to each policy document housed on the old website redirected correctly to the new document library.
The new site represents one of the UK’s most trusted insurance underwriter in a fresh and modern style yet is simple to use and caters for the primary user-personas who use the site on a daily basis.
The following extract was from an email from the client a week after the site went live:
“dpc worked so hard to meet our very tight deadline and we truly appreciate it. Everything went smoothly and I am pleased to say our rebrand project has been successful! We’ve had many of our Brokers commenting already how great the new brand is, especially the website, so thank you. I would definitely recommend DPC – 10/10 from me!”