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Overview

The Bear Garden is one of the UK’s premier online stores for collectable teddy bears and soft toys. 

The Bear Garden approached us as their existing e-commerce platform was outdated both visually and technologically and was just not performing as well as it should – they knew that it was time for an evolution.

Solution

The sites main goal is to generate new sales and sales enquiries for The Bear Garden. With this in mind the following objectives had to be met:

  • Clear user journeys throughout the site
  • Updating and evolution of the visual design (including a new logo)
  • Better SEO, better PPC, better combined performance on Google
  • 301 redirects will be set up to ensure no loss of existing SEO rankings
  • The site will be built to allow The Bear Garden to add new pages and new products easily and quickly via the Shopify CMS.

Check out the dpc eCommerce 60-second video:

A core part of the brief and the first part of this project was to create a new logo – Which our design team nailed for them and it was this design that helped to lead the branding for the new site.

The next phase was to give the brand and website a fresh and contemporary look and feel and ensure that the technology stack was up to date and effective. Our recommendation was to design and develop the new online store for the Bear Garden using Shopify.

We set up the store, designed all main page templates and helped set up the payment gateways. We also made it simple for the Bear Garden team to migrate all existing product data to the new website by developing a new CSV file that would map into the Shopify framework.

The store was also built using responsive framework to ensure that it worked seamlessly across all tablets and mobile devices.

Our deliverables

  • New logo and stile tile for site
  • Site map
  • IA (information architecture) prototype for the site including navigation solution and responsive structure.
  • Stile tile
  • Homepage, Product, Collection, Blog/news/About us page templates in HTML design and build
  • Shopify account set up and site in sandbox mode
  • Integration with payment gateways: Paypal and Sagepay
  • Responsive website that site will work on all webkit browsers – IE8 and newer is supported
  • Site will scale gracefully to work on all tablets and mobile devices
  • Social media basic sharing and sharing via email
  • UAT and QAT
  • Content migration strategy
  • Integration with Google analytics
  • On-site SEO optimisation from within CMS
  • Launch of new site and minimising impact of switch over

Results

Site went live after a period of beta testing and first indications are excellent. Customers are enjoying the slick user experience and the The Bear Garden team are adapting quickly to the new back-office systems.

In fact the new site has been such a hit that they asked us to build another e-commerce site on the same platform for the Kosen brand which have just gone live an are now working hard to make it rank well on google too!

What we did

  • Digital strategy
  • Information architecture
  • Responsive design
  • Web development
View Bear Garden Website