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Overview

Strengths Partnership is a global leader in business psychology and leadership development dedicated to helping organisations deliver positive workplaces and peak performance.

Their StrengthScope system is the world’s most complete and innovative strengths profiling system that helps energise peak performance at work.

Strengths Partnership help organisations optimise the energy, ideas and strengths of their workforce

Objectives of the project:

Strengths Partnership appointed DPC as their digital strategy specialists and to support them with a brand evolution.

Feedback from their partners and customers had indicated that their (now old) materials and collateral felt a little dated and tired when compared to the positive, high energy classroom delivery.

It was crucial that Strengths could work closely with an agency and a team that could really get under the skin of their business and develop a true understanding of their vision.

The initial project focussed redesigning of a suite of workbooks with a cleaner and contemporary feel. DPC initially provided four cover and inner spread designs and, whist all of the options were well received, this gave all clear direction on the best route forwards.

DPC have now been at the heart of their production for 2 years and subsequent projects have included:

Brochures, flyers and workbooks: Strengths have called on DPC to produce a number of workbooks – each needing a unique look and feel and all needing to live up to the same quality and standards that we have set – after all these are being sold to global partners as well as being used for Strengths workshops.

Charts and diagrams: Illustrations to support promotional materials and guide the learner journey.

Exhibition collateral and promotional materials – Digital and Print: Strengths required the help of DPC to develop and roll out promotional banners for both online, print and for use at exhibitions and shows – Work includes multiple web banners, creating the artwork for their exhibition stand and roller banners,

‘Strengths Cards’: developing a pack of 30 activity cards to support the Strengths delivery workshops and for resale to Strengths Partners – this included the design of 23 unique icons which are now used as part of the overall Strengths identity.

What we did

  • Print design
  • Infographic design
  • Typesetting and artworking
Strengths