Branding, website and eCommerce

Building a new online pet superstore with ten thousand products for every type of animal and pet.

The brief

Rokers as a suite of companies own a number of businesses, all based near Guildford, Surrey. It has a wide variety of businesses but the main revenues come from the pet store animal feed business.

The old website was rather dated and the user experience was a long way from being optimal: The eCommerce (shop) section of the site was built on Drupal and was not simple to manage or upgrade, and the site structure and design was outdated and sub-optimal for SEO.

Also the main EPOS system for the shop did not have a real-time link/API with the website.

There were three workflows for the project:
  1. Information architecture and UX design
  2. Website development on Magento
  3. API integration to in house EPOS system.

The Rokers brand underwent a complete overhaul before the project started so the site benefited from a completely new design and optimised user experience.

The solution

The critical requirements:
  • Web orders were all handled online
  • Automatic integration with ParcelForce
  • Automatic integration with SagePay
EPOS:
  • Product integration
  • Customer integration with EPOS
  • Premier EPOS was used in-store so data has to be synced with a MySQL database.
Feature list:
  • Store
  • Approximately 10,000 product lines
  • Re-order previous sales facility
  • Delivery and Click & Collect options – some products will be delivery only, some click & collect or both – we would like to have a split cart for both types of products – Click & Collect and Delivery,
  • Automatic integration with Parcelforce
  • SagePay as the payment gateway
  • Star products to appear at top of lists
  • Customer notified to increase quantity to qualify for discount
  • Products staged before showing to the public, so no products are shown until full image, descriptions etc are entered
  • Email / SMS customer when back in stock functionality
  • Newsletter / Loyalty Card signup

From initial wireframe to working design

The results

The website has literally just gone live with a host of new features so we will be embarking on some fun online marketing for the pet shop.

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