Rokers as a suite of companies own a number of businesses, all based near Guildford, Surrey. It has a wide variety of businesses but the main revenues come from the pet store animal feed business.

The old website was rather dated and the user experience was a long way from being optimal: The eCommerce (shop) section of the site was built on Drupal and was not simple to manage or upgrade, and the site structure and design was outdated and sub-optimal for SEO.

Also the main EPOS system for the shop did not have a real-time link/API with the website.

There were three workflows for the project:

1. Information architecture and UX design
2. Website development on Magento
3. API integration to in house EPOS system.

The Rokers brand underwent a complete overhaul before the project started so the site benefited from a completely new design and optimised user experience.

The critical requirements:

• Web orders were all handled online
• Automatic integration with ParcelForce
• Automatic integration with SagePay

EPOS:

• Product integration
• Customer integration with EPOS
• Premier EPOS was used in-store so data has to be synced with a MySQL database.

Feature list:

• Store
• Approximately 10,000 product lines
• Re-order previous sales facility
• Delivery and Click & Collect options – some products will be delivery only, some click & collect or both – we would like to have a split cart for both types of products – Click & Collect and Delivery,
• Automatic integration with Parcelforce
• SagePay as the payment gateway
• Star products to appear at top of lists
• Customer notified to increase quantity to qualify for discount
• Products staged before showing to the public, so no products are shown until full image, descriptions etc are entered
• Email / SMS customer when back in stock functionality
• Newsletter / Loyalty Card signup