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About

Race Zone is the ultimate competitive virtual racing simulation experience. The place where you and your friends can race each other in state of the art simulators, in any car, and on world class tracks.

You can enjoy the thrill of racing your friends at one of Race Zone’s specially structured high octane motor racing events. Realistic and immersive race car and circuit graphics presented on their huge Super HD screens. Each circuit has been professionally recreated to within millimetres of the track surface for an unbelievably true to life racing experience.

Every one of Race Zone’s specially selected circuits and race cars has been carefully pre-configured to meet every race driver’s ability– from the first time Novice driver to experienced Club racers.

Their requirement

Race Zone have been providing state-of-the-art racing simulation to customers in the South of England for a number of years, and recently decided that they needed a complete brand refresh, so dpc were appointed to tackle a multitude of tasks:

Updated brand, tone of voice and new logo

New website

New booking engine

New imagery

New videos for the website and for advertising and marketing

SEO management

PPC management

The solution

Two months into the project and the new brand has launched, the new site went live with the first iteration of the new videos.

The booking engine launched in August, and the SEO work is just starting, and we also launched their PPC campaign in August.

The results

Its very early days but the first signs are definitely encouraging. Watch this space…

The video

What we did

  • Branding
  • Digital strategy
  • Information architecture
  • Technical specification
  • Responsive design
  • Ecommerce development
  • Video creation
  • SEO management
  • PPC management
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