eCommerce, social media and PPC
Mum and You is a highly ethical brand, producing quality baby products, "designed by mums and sold to mums", but also helping by putting aside 1% of its revenue each month to help those in need.
The Mum & You vision was to create a company where supporting mums and their children became integral to everything.
The business is led by businessman and entrepreneur Rajiv, who spent his career working and travelling around the world, and whilst travelling he regularly witnessed children falling through the cracks of society again and again and wanted to do something to help.
Rajiv discovered Natasha Kaplinsky OBE had similar ambitions, and wanted to create a range of products which made mums’ lives easier, and together they founded Mum & You.
Mum & You supports mums by putting aside 1% of its revenue each month to help those in need, and regularly donates nappies and baby wipes to Save the Children and The Trussell Trust (a network of over 400 foodbanks).
The Mum and You team approached dpc, initially to help with launching the brand in the UK, and we helped them set up their Google Adwords campaigns, remarking campaigns and their social media campaigns.
New eCommerce site
It soon became clear that the website required much work, so the dpc team designed a stunning Magento store for the new business.
The site, and brand, continues to go from strength to strength, and even though the team have taken the advertising management in-house, we continue to offer eCommerce advice and consultation when required.