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Motorsport Events organise ultimate track day experiences, operate highly successful driver training academy days & gift experiences and are the number one choice of companies that require the most memorable and professionally organised corporate entertainment.

Motorsport Events are also the number one choice of companies and car clubs that require the most memorable and professionally organised corporate entertainment and track days. Their dedicated event team have vast experience of organising high quality events. A fun driving day is the perfect way to build relationships with clients, employees and friends.

The brief

MotorSport Events required a new website to showcase and book their numerous track days, with a unique trackday listing feature on both the homepage and the main trackday category page which categorised the trackdays in date order.

In addition the e-commerce solution had to allow for additional add-on products to be booked with a trackday, for the booking process to capture the customer’s car details and driving experience, and to showcase their corporate services, their tuition packages and their owners club services.

In addition the site had to be easy to maintain and allow the administrators to produce run sheets of all entrants to each track day.

Check out the dpc eCommerce 60-second video:


Shopify was chosen as the e-commerce platform and dpc created a unique homepage and trackday listing page with a graphical, date-ordered listing of the forth-coming track days. After trialling a number of existing shopify apps for the booking process (and finding that they just didn’t meet the brief), dpc adapted the product page, and core Shopify checkout process to enable the full management of each track day for MotorSport Events.


The site went live in August and the Motorsports Events team are thrilled with their new look and loving the ease in which they can manage bookings and events.

What we did

  • Information architecture
  • Responsive design
  • Web development
  • E-commerce development
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