Branding, eCommerce, creative, packaging & marketing

Establishing the innovative cocktail gift-box retailer as a major online force, with a gorgeous eCommerce store and highly successful performance marketing campaigns.

Overview

What is MicroBarBox? Well it is a selection of gorgeous themed gift boxes of cocktails, drinks and snacks, and also a monthly subscription box that is a present full of cocktails, drinks and edible treats, beautifully packaged, a joy to unwrap, fun to explore, different each time, and always full of surprises.

It’s that Friday feeling in a box!

The brief

When the MicroBarBox team approached dpc it was just an idea. The directors needed an agency to help them build their brand, their products and their e-commerce solution. And then help them market the new concept to the UK.

We were asked to help the start-up develop:

  1. Their brand
  2. Their packaging
  3. Their e-commerce solution
  4. Their advertising and marketing creative
  5. Manage their Social Media
  6. Manage their Adwords

Solutions

So the dpc creative team embarked on developing their wonderfully fun brand, including developing their ideal tone of voice, their logo, and their distinctive colour palate and typography.

Even the cool array of drinks as a silhouette was developed for use across a number of mediums.

We helped them design and produce their boxes and packaging and all the inserts for their new products.

New eCommerce site

Selling restricted products online requires age validation, and the dpc team developed an ingenious check against a number of national databases. Ethically we had to ensure that under 18’s could not purchase alcohol and our system manages the age check swiftly and in the background.

The online store has been built on the .NET platform NopCommerce. A hugely extensible platform that allows the business to grow year on year.

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