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Kinapse is one of the leading global Life Sciences consultancies, they advise, build and operate programmes for the largest and fastest growing Life Sciences businesses and pharmaceutical business in the world.

Kinapse provides Life Sciences consulting services that aid businesses throughout the R&D and commercialisation life cycle. They provide strategic advice, build capabilities and operate services at every stage of the process.

The previous Kinapse website required a complete redesign and re-build as the site was dated, did not represent the brand as a global leader in transformational change in life science development, and was confusing for people to navigate as it was extremely text-heavy and lacked visual signposts.

The brief:

Agency objective was to support Kinapse through the design, construction and optimisation of a new website and brand evolution.

Project objective:

Reposition the Kinapse brand both externally and internally, and help the business implement the strategic plans, and to be a shop window representing Kinapse: To help with the sales funnel.

Brand - evolving and strengthening of the Kinapse brand with a new logo and some new secondary and tertiary colours. Strengthen credibility and increase brand awareness.

Attract the right talent to the business and improve the job application process.

Channels:

  • Redesigned and developed website
  • Content, SEO & Google Analytics review & recommendations
  • The use of social media in aiding the distribution of core content produced by Kinapse
  • Video creation and production

Results

The site went live in November 2017 so measurable results will take time to filter through, however after the launch the Global CEO delivered a gorgeous testimonial:

"Thank you so much to everyone at DPC that has been involved in this project. By my counting, it’s been 89 working days from kick off to go-live! Truly brilliant work! You have been fun to work with and have delivered on every promise and more."

Dawn Marriott-Sims
CEO: Kinapse

What we did

  • Brand development
  • Information architecture
  • Responsive design
  • Front and back end development
  • Video production
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