pink dash
Creative, packaging & artworking

innocent drinks make natural, delicious fruit drinks and over the last year have sold 750 million portions of fruit and veg, and helped millions of people do themselves some good.


dpc have been working with innocent for more than seven years now, as an extension of their own internal studio. As innocent drinks has expanded and developed its range of smoothies and juices, they asked our experienced team of creatives and artworkers to ensure every pack has the same loving care and attention.

dpc receive the creative concepts from the innocent design team and we help to create the finished packaging, whether it’s a brand new recipe or in a variety of European languages.

dpc work as an extension of their studio to help create their packaging, advertising and marketing material with the same attention to detail.

The briefs

Over the years dpc have helped design and artwork just about every type of advert, packaging and literature for the amazing brand:

  • Smoothie and juice packaging
  • Fruit tubes packaging
  • Online advertising
  • Print advertising
  • Menus
  • Back of pack games
  • Trade press advertising
  • Point of Sale
  • Shelf trays

Similar ethos

The dpc creative team adore working for such a forward thinking and environmentally conscious brand, and the fact that we have been working with the UK, European, and International teams for so many years, is a testament to how well the two companies compliment each other.

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