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Overview

Gold-i is a software development house that is transforming the global retail FX trading market by developing products which give retail brokers the same execution and risk management tools as institutional brokers, at a fraction of the cost. 

Gold-i has developed and owns the IP for a suite of products and services which help brokers trade more profitably, enhance their MT4 – MT5 capabilities and manage their risk more effectively. 

In plain English, Gold-i make software that enhances the systems that city traders and brokers work with.

And as they are growing at an amazing rate they needed a digital strategy that could grow with their business.

Solution

The sites main goal is to establish Gold-i as the benchmark for it’s software, products and services and to ensure that their on-site SEO is as good as it can be, the overarching goal is to generate new sales and sales enquiries for Gold-i.

The site has been built to allow Gold-i to add new pages and new products easily and quickly via the Umbraco CMS and over the coming months the site will become the “hub” for all current client and prospective client activity with all collateral and documentation being delivered from within a secure client area, all built on Umbraco.

The site was built on a responsive framework and has the very popular “parallax” homepage design to emphasise the language choice: The UK site has images of London, the Turkish site has images of Istanbul and the Chinese site has images of Shanghai.

The site went live in November and (hopefully) is a benchmark for what a city-focussed B2B website should be.

B2B websites do not have to be dull and uninspiring, the new Gold-i site is proof they can be beautiful and inspiring.

What we did

  • Digital strategy
  • Information architecture
  • Responsive design
  • Web development
  • SEO & PPC management
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