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About the Eyelash Emporium

The Eyelash Emporium was born back stage at Pinewood studios, they are lash specialists; leading their field, raising the bar and delivering highly technical products and treatments with expertly honed skills. Exceptionally crafted and expertly applied professional lashes, perfected by their award-winning technician training in semi-permanent lash extensions, delivered to the best salons in the business, globally.

The brief

dpc has been working with the Eyelash Emporium for the past 5 years and the new owners, Grafton International, decided it was time for a brand refresh and subsequently we were over the moon to hear that dpc were retained to build their new website.

The site has been one of the most successful Shopify stores that we have been involved with.

Check out the dpc eCommerce 60-second video:

The deliverables

We once again built their new site on the excellent Shopify platform:

  • We developed the new store on a new responsive theme
  • We integrated a whole suite of apps and plug-ins to the site
  • We also had to develop a number of bespoke Shopify apps for the site
  • Everything integrated into the new site and then a seamless launch from the old site to the new website.


What we did

  • Information architecture
  • Responsive design
  • Web development
  • eCommerce optimisation
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