pink dash
UX design and development, eCommerce

Born backstage at Pinewood Film Studios in London, The Eyelash Emporium has a rich history in film.

Originally a brand favoured by film technicians and professional make up artists. Given the incredible quality, they became a fast favourite with consumers, worldwide.

The brief

Due to the success of sales, The Eyelash Emporium came to DPC back in 2012, looking for an online store. They needed a shop integration that would allow them to manage their:

  • Orders
  • Stock levels
  • Global shipping
  • Professional course bookings

All while staying on brand, and easy for their team to use.

The solution

Enter Shopify, the most flexible eCommerce platform. Ideal for entry level and up, Shopify is the go-to solution for simple commerce sites.

We also enabled some custom features:

  • Email marketing plugins
  • Discount codes for subscribers
  • Chat bot plugin for customer services
  • Customer login area
  • Trade only customer processes
  • Integrations for online events to help them continue training during the pandemic

Plus we’re working on some other exciting features that are still in the pipeline!

The result

From their initial foray into online commerce, through to today, we have supported The Eyelash Emporium.

From helping them grow their sales, optimising the website, to strategic advice for new sales and marketing tactics.

We have enjoyed supporting and empowering them along their journey. From small fry online store, to becoming part of the Grafton International stable of brands.

To this day, we continue to support The Eyelash Emporium team manage their website. From developing new features, to making strategic recommendations to their fabulous in-house marketing team.

One of our oldest clients and definitely one of the best success stories of eCommerce at its finest!

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