Creative concepts, media planning, PPC  & social media marketing

Creating highly creative ads, and delivering an effective advertising plan, for London’s cutting edge premier cryptocurrency conference.

Overview

The true pioneers of cryptocurrency and blockchain will be converging at the CoinGeek Week Conference, allowing them to share their knowledge, experiences and discuss the unique advantages of how cryptocurrency and the blockchain will help your businesses add an extra revenue generating machine.

The CoinGeek Conference is a fast-growing cryptocurrency and blockchain conference, which was first launched in Hong Kong in May 2018 and in November 2018 the new 3-day event is coming to London.

The brief

Step 1: Raise awareness of the conference

Step2: Generate interest in the agenda and speakers

Step 3: Sell tickets for the conference

The Coingeek team wanted both a creative agency, and one that could clearly articulate an effective media plan across a multitude of channels.

The brief was to create a selection of static and video ads that would run across a multitude of channels:

  • Facebook
  • LinkedIn
  • Google Display network
  • PPC
  • YouTube
  • Cryptocurrency websites across Europe

Solutions

So the dpc creative team embarked on developing a wide selection of wonderfully engaging ads, including static and video versions.

The planning team had to battle many regulatory issues as some of the platforms have restrictions on the content of cryptocurrency ads.

The results are phenomenal, with the ads being an instant hit, and our audience profiling reaching the right people at the right time.

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