In September 2018 DPC+UP received an RFP from the British Veterinary Association (BVA) for a UX overhaul, and complete technical rebuild, of the BVA website. As the largest not-for-profit membership community for the veterinary profession in the UK, the BVA champion, support, and empower more than 18,000 vets of all ages, stages, and disciplines. The website is the go-to hub for veterinary journals, news, views and opportunities.
Winning the project was one of the highlights of our year, as we knew we could genuinely help the organisation: we had the technical capability to help BVA achieve all of their complex 3rd party integrations whilst at the same time as incorporating slick e-commerce functionality, and integrating with their existing internal legacy CRM systems. However, the main driver was to improve the user experience for the vets, as reports from customer research, and a deep dive into their analytics, revealed that the site was not serving their needs as best it could – especially accessing professional journals; we had to deliver a simple user experience for their membership community.