It should all fit together… We blend SEO, PPC, social media, and content together. We add a healthy ‘sprinkle’ of creativity to compose engaging ads. We then add a ‘dash’ of one of our analysts to make sure they appear where your audience is hanging out. Finally we create a suite of relevant landing pages with engaging content such as video, copy, and infographics.
We start by defining your online sales funnel: Our dpc experts will support your marketing and sales teams with the strategic planning and execution of your digital customer acquisition and lead generation activity, and most importantly, make sure it generates the numbers you need.
Paid or earned: dpc have a tried and tested framework that can be used as a starting point for your strategy: We split “paid” media and “earned” media up so that we can plan for available budgets and man-hours. The reasoning is budgets will be distributed across the paid media and available personal time across the earned media.
Creative and content: What will get your audience to click or interact with you and your brand? And once we have agreed the creative content we create all the necessary formats for the different channels.
We identify your target audience - create an audience persona and detail what sites they use, what media they consume, and what motivates them.
We identify competitors and produce a detailed report on what their lead generation / sales strategy is, what sites they are appearing on, advertising on, and linking from, and also what keywords they are ranking for, and just as importantly what their core propositions are.
Ensure our messaging will be on brand and appropriate for the campaign.
What will the messaging be? What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Identifying the channels that will be used and identifying whether they will be used for acquisition or conversion.
EG: AdWords, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive new visitors to your site.
We will set KPIs for each media type, and also conversion funnels so that we can measure the success of each channel.
Perkpal & Fair Care
"DPC provide the Avantus group with a broad range of marketing services; brand creation, website design, digital marketing and social media management. The team has also helped us develop our software products by providing valuable UX analysis. All in all, Insightful, fun, and right on the money when it comes to advising us in the digital space…. A local agency with London agency credentials."
Philip, CEO Avantus (Parent group of Perkpal and Fair Care)
Bringing your ideas to life in a creative way
Great content always rises to the top
Google wants you to succeed (it makes them money)
If a picture paints a thousand words, what value is a video worth? And did you know that YouTube is the second largest search engine in the world
Must be interesting, of value or amusing if you want people to share and engage
Are you really a copywriter, photoshop expert or content producer? We have a team of experts...