It all fits together… We blend SEO, PPC, social media, and content together. We add a healthy ‘sprinkle’ of creativity to compose engaging ads. We then add a ‘dash’ of one of our analysts to make sure they appear where your audience is hanging out. Finally we create a suite of relevant landing pages with engaging content such as video, copy, and infographics.
We like to define a digital marketing strategy as the creation of an online sales funnel: Our dpc experts will support your marketing and sales teams with the strategic planning and execution of your digital customer acquisition and lead generation activity, and most importantly, make sure it generates the numbers you need.
dpc have a tried and tested framework that can be used as a starting point for the strategy: We split “paid” media and “earned” media up so that we can plan for available budgets and man-hours. The reasoning is budgets will be distributed across the paid media and available personal time across the earned media.
We will make recommendations for what campaign activity will be ideal including an idea of the likely associated budget and the required business tools/processes for delivery.
We identify your target audience - create an audience persona and detail what sites they use, what media they consume, and what motivates them.
We identify competitors and produce a detailed report on what their lead generation / sales strategy is, what sites they are appearing on, advertising on, and linking from, and also what keywords they are ranking for, and just as importantly what their core propositions are.
Ensure our messaging will be on brand and appropriate for the campaign.
What will the messaging be? What content will we create and what media channels will they be used across? Will we create media-specific content? What will the mix be between earned and paid media? Identifying the channels that will be used and identifying whether they will be used for acquisition or conversion.
EG: AdWords, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive people to your site.
We will set KPIs for each media type, and also conversion funnels so that we can measure the success of each channel.
Bringing your ideas to life in a creative way
Great content always rises to the top
Google wants you to succeed (it makes them money)
If a picture paints a thousand words, what value is a video worth? And did you know that YouTube is the second largest search engine in the world
Must be interesting, of value or amusing if you want people to share and engage
Are you really a copywriter, photoshop expert or content producer? We have a team of experts...