From time to time, we can all do with a helping hand. Whether you need more resource or specific experience to complete a project, there’s no shame in reaching out. Now more than ever, in-house marketing teams are under a lot of pressure.
Let’s talk about those pressures a moment. Small or even one person teams, are expected to be all round experts. We see a lot of job specifications mentioning that a marketing executive should have experience in all these areas:
- Email marketing automation
- Social media
- Content managers: copywriters, designers
- Sales support
- Project managers
- Website managers
- eCommerce specialists
And given there are only eight working hours a day, and five days a week, expecting all those areas to be fulfilled by 2 or 3 people will lead to burnout.
Each member of your team will have their own areas of marketing expertise. Plus their industry background will also shape the angle of their approach to a project. While they may attempt learning and delivering a project out of their remit, it may take longer or not provide enough insight. And you can’t blame them, as you know that’s not their niche.
Sometimes it’s not lack of skill but outdated websites or legacy software that holds the team back. It can hinder results if the bigger picture can’t be seen… And sometimes that can come across as a “nice to have” rather than essential. Which can mean there’s not enough of a business case to upgrade all the hardware and software required.
This is where a digital marketing agency, such as DPC, can help. We can work with you on ongoing projects like PPC campaigns and social media advertising. Or larger projects, like a website redesign or e-commerce deployment, we’ve got an expert in our team for that.
Helping Grayce prove ROI and generate quality leads
One of our clients, Grayce, found themselves in an almost identical situation not so long ago. Their marketing team was struggling to deliver leads, prove ROI to senior stakeholders. And on top of this, they were busy elsewhere.
Their branding had become dated and difficult to manage, with a lack of clear guidelines. Their website had similar problems. A culmination of a lack of flexibility with their CMS, low performing SEO and a tone of voice that didn’t resonate with their target audience. It was time for a total refresh.
Working alongside the marketing team, we approached their problem from three angles:
- We refreshed their branding
- Designed and deployed a new website
- Curated a SEO strategy that gave them a much clearer proposition
Establishing Eyelash Emporium’s eCommerce store
One of our oldest clients is Eyelash Emporium. Back in 2012 we built their first online store using Shopify. In just shy of a decade, we have supported their marketing team on their journey. From small online shop, to becoming part of the Grafton International stable of brands today.
We continue to manage development and design of the eCommerce Shopify store, as it suits them.
Mum&You’s eCommerce site and digital advertising
Back when Mum&You were a fledgling brand in the baby category, they reached out for help to launch their brand in the UK. We worked with them on a series of Google adwords, remarketing and social media campaigns. Alongside that, we also designed and built their eCommerce site on Magento.
While these days the Mum&You manage their advertising themselves, it’s a great example of how to lean on agencies as and when needed.