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DPC+UP merge

DPC is acquired by UP THERE, EVERYWHERE

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New agency to become DPC+UP

DPC+UP merge

UP THERE, EVERYWHERE, the Global Cloud Based Agency, has acquired UK based digital agency DPC.

UP THERE, EVERYWHERE, founded in Stockholm, Sweden, in January 2011, is a cloud based brand and digital marketing services agency. The company has a global client base including such companies as Jenoptik, Galderma, Thermo Fisher Scientific and Polaroid. UP has reported sales in 2018 of 42 MSEK (€4.0 M) and has creative hubs in Stockholm, Uppsala, Hamburg, Amsterdam, London and New York. The agency also works extensively in China and Australia.

DPC (The Digital Parent Company) is a full service creative, digital agency that develops web and e-commerce solutions as well as digital marketing through pay per click (PPC) campaigns.  Reported sales of DPC in 2018/19 were £650,000 (€720,000). Clients of DPC include innocent (drinks), Kelly’s Storage, the BVA  (British Veterinary Association), Colas, and The London School of Economics (LSE).

DPC, which is based in Guildford, south of London, was founded by Kate Darracott and Managing Director Graham Darracott in 2009.

The companies have already started working on a number of joint projects together over the past few months.

Graham Darracott, one of the founders and Managing Director of DPC, said: ‘It was an obvious match, both companies share many of the same ethical values, and just as importantly share the same vision to change the way agencies are structured. This is a great way for both companies to grow and add valuable resource and skills to our combined offering.’

Julian Stubbs CEO and co-founder of UP THERE, EVERYWHERE said ‘We saw from the first meeting that DPC was a great fit with what we do and the way we work at UP. We have global teams working in the digital content and inbound marketing area and DPC create great web and e-commerce solutions and run PPC (pay per click) campaigns for their clients.’ He went on to add ‘We have been planning the integration of DPC and UP for some time now and we can’t wait to get started on this next exciting chapter of our journey together.’

A short film interview is available here.

The deal has been brokered by David Blois of M&A Advisory, London, UK.

Additional information and contacts:

Ronja Larsson, UP THERE, EVERYWHERE International AB

Mail : ronja-l@upthereeverywhere.com

UP THERE; EVERYWHERE International AB, Grevturegatan 27, 114 38 Stockholm, Sweden

DPC will change its name to DPC+UP with new branding to reflect this change

touchstone branding

A new site launch for Touchstone Underwriting

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A new site for the UK insurance underwriter

touchstone branding

A new site for Touchstone Underwriting

It is always good to announce a new site launch, yet we are often too busy to tap out a few words to acknowledge the hard work the dpc team put into launching a new site or store. This month we have launched a number of new sites, but one really deserves a mention as the team managed to get it live in six weeks.

A humungous effort from everyone saw the new Touchstone Underwriting site  go through IA, design, development, content population, QAT, UAT and then launch in what has to be a record time. Especially as there were hundreds of policy documents that had to be not only transferred from the old site and system to the new one, but redirects set up and tested for each and every document.

The client was a dream to work with (thank you Priya for all your hard work) and the end result is a fabulous new site, stunning design, and happy agency and client.

A testament to our systems and processes.

The site was built on WordPress, check out the new site here:

https://t-u-l.co.uk

touchstone mobile optimised
touchstone homepage
leica

Leica distributor, Hudsons, launch new eCommerce store

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A new eCommerce site for Leica distributor Hudsons.

hudsons website

A new eCommerce store for Hudsons.

Construction and surveying professionals regularly turn to Hudson’s dedicated team of experts to find the best laser and safety equipment for their projects, fleet hires, instrument servicing and training.

During 2018 Hudsons acknowledged that they needed a new eCommerce store to accommodate the huge range of equipment that they now stock and so they appointed dpc to design and build a new store for them.

Shopify was chosen as the platform and then (following our proven process) we wire-framed, and then designed and built the new store. The end result is a stunning store with a design and user experience firmly aimed at surveying professionals and the construction industry.

The tasks we completed:

  • Wireframes/IA
  • Design
  • Theme build
  • Shopify set up and configuration
  • Bespoke product pages developed
  • Payment gateway configured
  • Shipping configured, notifications designed and configured
  • Product data exported from legacy system and imported into Shopify
  • Copywriting and content population
  • Testing and setting the site live

The site was built on Shopify.

https://hudsons-uk.net

hudsons ecommerce
hudsons
elephants plastic

Plastic Generation: trying to help save our planet from plastic destruction

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A site highlighting the damage caused to our world by plastic & the steps being undertaken by some to change things.

plastic generation
elephants plastic

Plastic Generation: trying to change the way we treat our world.

With the turn of the new year dpc are immensely proud to announce the launch of a new site that we hope will make a difference to our gorgeous world: Plastic Generation is a news site highlighting the damage caused to our world by plastic and importantly, the steps being undertaken by some to change things. It was the brainchild of a few business owners who want to make a difference.

Plastic is everywhere, if we wanted to go plastic free we simply couldn’t. It’s in our clothes, our seas, our cosmetics, our transport, our homes and it’s firmly embedded in our food chain.

Most people proudly declare their plastic stance pointing to their recycling efforts, it makes them feel good and ticks a box for them. The reality is though that most (91%) of plastic is too contaminated to recycle, so it’s either incinerated or chucked in landfill.

Surely we can and should do more, the legacy we are leaving is not a good one.

Plastic Generation is about discovery and understanding, it will try and educate ourselves, call out the bad guys and highlight the good ones.

We are immensely proud to be working with such a brilliant organisation and are trying to make a difference to our incredible planet, which we seem to be intent on destroying with our need for plastic.

The site was built on WordPress.

https://plasticgeneration.com

bva vet and dog

British Veterinary Association choose dpc.agency as their digital partner

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British Veterinary Association choose dpc.agency as their digital partner.

BVA logo
bva vet and dog

British Veterinary Association choose dpc.agency as their digital partner.

BVA is the national representative body for the veterinary profession in the UK, a not-for-profit organisation so all money made is reinvested to serve the veterinary profession.

They are the only UK veterinary association that looks after the interests of all vets in all disciplines. They have more than 17,000 members and the association is able to provide a voice to represent members on a legislative basis, and provide services to support them.

After a competitive pitch the BVA have appointed dpc to work with them to ensure their website and digital activities remain at the forefront of the “not for profit” sector, and that their website and digital content perfectly serves their membership.

We are immensely proud to be working with such a brilliant organisation and are looking forward to making a real difference to the organisation.

asos

3 Secrets Behind Asos’ Success

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3 Secrets Behind Asos' Success

asos

What’s behind Asos’ 38% increase in sales?

“Asos is making good progress towards its ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings.”

These are the words of Nick Beighton, CEO of Asos, the online fashion and beauty store that has sold £889.2 million worth of goods in the last 6 months.

Asos has just released their sales figures, and in the six months the company has made a huge £440.1 million in gross profit, with a 38% sales rise and a 29% increase in active customers.

In this post, we’ll be dissecting key elements of Asos’ strategy, and offering actionable insights that you can apply to your eCommerce store.

1. Clearly define your target market, and tailor everything to them.

It only takes one look at Asos’ Instagram to know who is buying their products.

With bright colours, modern styles and young models, Asos are undoubtedly after the fashion conscious teenager/millennial market.

One factor in Asos’ success is that they have tailored everything they do to a specific demographic.
There are no inconsistencies, no ‘general’ content.
Niching down has allowed Asos to create content and adverts that engage their market, turning Asos into a fashion authority for young people.

2. Leverage Social Proof with User Generated Content

Imagine this scenario…

You’re at an amusement park, and there are two roller coasters in front of you.
Ride A has a long line of excited customers eagerly waiting to jump on-board, whilst Ride B’s line only consists of two very bored looking people.

Considering the waiting time isn’t an issue, which roller coaster do you feel more compelled to ride?

Probably Ride A, right?

You’ve just been influenced by ‘social proof‘.

“If all those people approve of Ride A, then it must be good!”

Social proof is the brain’s shortcut to making decisions based on the validation of other people, very often, people similar to yourself.

And it’s incredibly powerful.

Asos have created social proof by introducing a special hashtag, #AsSeenOnMe.
Customers post photos of themselves wearing Asos apparel on Instagram, using the hashtag in their caption.

Customers get their shot at fame by being featured on Asos’ website, and Asos generate an incredible amount of social proof for their products.

Dependent on your industry, you may be able to utilise User Generated Content to drive more sales.

If you sell products that appeal visually, then encourage your customers to post photos or review their orders online.
If you’re selling digital products, such as courses, encourage customers to share their results or achievements on social media.

If you choose not to feature your customers photos on your business’ social media or website, you may instead want to offer a discount or special offer to customers who do this, just as an incentive.

3. Make Good Great Customer Service a Priority

Did you know that Asos have achieved the fasted possible message ‘response time’ on their Facebook page?

I wanted to test this, so I sent Asos a message myself.

Within 10 minutes they had got back to me with a warm, personalised reply.

Responding to customer enquiries and complaints rapidly should be one of your biggest priorities.
Helpful, honest and fast customer service can make or break an online store.

It can save disgruntled customers from withdrawing their business from you, and it can help nurture a positive reputation for your brand.

In a world where ignored complaints now have the ability to go viral on the internet, it is especially important.

All it takes is one complaint to go viral and it could damage your reputation permanently, unless of course you’d be willing to part with a large amount of cash for a reputation management company to help limit the damage.

Eliminate this possibility.

Look after your customers and your customers will look after you.

Hopefully, this article helped you identify some areas of improvement for your eCommerce store.

Asos have done incredibly well, fast becoming one of the world’s biggest online fashion retailers.If you’d like to get started selling online with your own store, contact us, we’d love to help turn your vision into a reality.

google ads

23 Easy PPC Wins

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23 Easy PPC Wins - Buyer Intent Keyword List For AdWords

google ads

Get conversions for less on AdWords.

In 2017, AdWords PPC is one of, if not the most powerful marketing platform you can use to drive new customers. Whether you are running a campaign for clients or your own business, you’re probably missing some easy wins if you are not fully utilising buyer intent keywords in your campaigns.

What are buyer intent keywords?

Buyer intent keywords (or commercial intent keywords) are slightly different from normal keywords you may already be using. They’re different because they attract people who are further into the sales funnel; they’re usually pre-educated and are more likely to make a purchase or sign up to a service.

For you, this means improved conversion rates and often lower CPAs (Cost per Action) = a more profitable campaign

The following 23 keywords are often used by us. We see good results from them all the time and adding them is our first port of call when creating campaigns for new eCommerce stores.

Their use may be dependent on your specific product or service, but you’ll usually see good results from their implementation wherever possible.

23 Buyer/Commercial Intent Keywords

  • buy [product/service name]
  • get [product/service name]
  • where to buy [product/service name]
  • [product/service name] suppliers
  • [product/service name] discount
  • [product/service name] coupon
  • [product/service name] deal
  • best [product/service name]
  • buy [product/service name] online
  • [product/service name] review
  • [product/service name] promo code
  • [product/service name] sale
  • I want a [product/service name]
  • [product/service name] [specific variant] i.e: biscuits rich tea
  • where can I buy [product/service name]
  • online [product/service name] store
  • [product/service name] near me
  • [product/service name] [customer location]
  • [product/service name] direct
  • buy [product/service name] [customer location]
  • [product/service name] for sale
  • [product/service name] to buy
  • [product/service name] companies

To wrap up, any keyword phrase that includes your product or service and an action word should bring you visitors closer to the end of the sales funnel. Test these out and let us know if they work for you.