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Expand your marketing team with a digital agency

Expand your marketing team with a digital agency

By | Blog posts, Digitisation
Expand your marketing team with a digital agency
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Expand your marketing team with a digital agency

From time to time, we can all do with a helping hand. Whether you need more resource or specific experience to complete a project, there’s no shame in reaching out. Now more than ever, in-house marketing teams are under a lot of pressure.

Let’s talk about those pressures a moment. Small or even one person teams, are expected to be all round experts. We see a lot of job specifications mentioning that a marketing executive should have experience in all these areas:

  • SEO
  • Email marketing automation
  • Social media
  • Content managers: copywriters, designers
  • PPC
  • Sales support
  • Project managers
  • Website managers
  • eCommerce specialists

And given there are only eight working hours a day, and five days a week, expecting all those areas to be fulfilled by 2 or 3 people will lead to burnout.

Each member of your team will have their own areas of marketing expertise. Plus their industry background will also shape the angle of their approach to a project. While they may attempt learning and delivering a project out of their remit, it may take longer or not provide enough insight. And you can’t blame them, as you know that’s not their niche.

Sometimes it’s not lack of skill but outdated websites or legacy software that holds the team back. It can hinder results if the bigger picture can’t be seen… And sometimes that can come across as a “nice to have” rather than essential. Which can mean there’s not enough of a business case to upgrade all the hardware and software required.

This is where a digital marketing agency, such as DPC, can help. We can work with you on ongoing projects like PPC campaigns and social media advertising. Or larger projects, like a website redesign or e-commerce deployment, we’ve got an expert in our team for that.

Helping Grayce prove ROI and generate quality leads

One of our clients, Grayce, found themselves in an almost identical situation not so long ago. Their marketing team was struggling to deliver leads, prove ROI to senior stakeholders. And on top of this, they were busy elsewhere.

Their branding had become dated and difficult to manage, with a lack of clear guidelines. Their website had similar problems. A culmination of a lack of flexibility with their CMS, low performing SEO and a tone of voice that didn’t resonate with their target audience. It was time for a total refresh.

Grayce

Working alongside the marketing team, we approached their problem from three angles:

  • We refreshed their branding
  • Designed and deployed a new website
  • Curated a SEO strategy that gave them a much clearer proposition

Establishing Eyelash Emporium’s eCommerce store

One of our oldest clients is Eyelash Emporium. Back in 2012 we built their first online store using Shopify. In just shy of a decade, we have supported their marketing team on their journey. From small online shop, to becoming part of the Grafton International stable of brands today.

We continue to manage development and design of the eCommerce Shopify store, as it suits them.

Mum&You’s eCommerce site and digital advertisingMum&You social media advertising

Back when Mum&You were a fledgling brand in the baby category, they reached out for help to launch their brand in the UK. We worked with them on a series of Google adwords, remarketing and social media campaigns. Alongside that, we also designed and built their eCommerce site on Magento.

While these days the Mum&You manage their advertising themselves, it’s a great example of how to lean on agencies as and when needed.

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Branding graphic designer

Why brand identity isn’t just for consumer goods

By | Blog posts, Creative
Branding graphic designer
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Why brand identity isn’t just for consumer goods

In the simplest possible terms, the American Marketing Association describes a brand as “a name, term, design, symbol or feature that identifies one seller from another”. But really it’s so much more than that. A brand exists in the consumer’s mind. It’s an idea, expectation, reputation, experience and a promise all rolled into one.

So, how do we tangibly represent brand identity?

The identity of your brand comes down to this:Paradox Parlours visual tile branding

  • Logo
  • Colour palette
  • Typography
  • Tone of voice
  • Language
  • Visuals: photography or graphic stylings
  • Your unique selling point
  • Use of technology (for example, are you a leader in your industry for using a revolutionary tool)
  • Your company values
  • Your customer promise

And, not forgetting, a brand isn’t only for your customers, but your employees too. It’s no good to be a company with outstanding customer services but one that doesn’t look after and spark joy into its team. So you need to think how you’re looking after them too, what’s the benefit to them? Is it outstanding benefits, uncapped holiday or finishing early on a Friday.

Does that mean branding only exists in the consumer product world?

No. Look at that list again. Any company can become a brand if you can breathe life into it.

B2B or B2C should be B2P: business to people. Regardless if we’re targeted at work or home, we’re still people.

When you’re selling to people, you need to be able to explain your USP (unique selling proposition). It’s what makes you special and sets you apart from your competitors. As a digital marketing agency, we will help you define your USP. We do this by encouraging you to brainstorm:

  • What your customers want
  • What you do well
  • What your competitors do well

That way we can find your sweet spot. Ultimately, your brand is your sales pitch. It plays an important role in creating awareness, education and conversion in your pipelines.

Your brand identity should then be rolled out consistently. In fact, at every point your customers AND your employees interact with your brand.

Consider these questions:

  • Does your website reflect your business accurately?
  • Do all your touchpoints align visually? (e.g. all email signatures, HTML email templates, social media imagery)
  • Do you treat your team the same as your customers?

If you’re not consistent with your brand identity, the trust that you’ve built will fall to the floor. As with individual relationships, that of a brand to people, should also be consistent.

How we worked with Grayce to update their branding

Grayce brand guidelines

Grayce approached us to work on a large digital project which included a brand refresh. Their logo, visuals and tone of voice had become dated. The lack of brand guidelines didn’t translate for attractive campaigns. And worse still, they weren’t appealing to their target audience.

Our brilliant, talented designers developed new concepts and refreshed the branding. The task wasn’t to erase what existed, but modernise it.

An updated logo, colour palette and clarity on how to apply it all for multiple uses were delivered. The Grayce marketing team are now able to create powerful campaigns that get results. And with a consistent brand, they now appeal to the right people with appropriate language.

With a revitalised brand and clear guidelines to boot, the team said they feel empowered and confident to compete with the top players in their industry.

Summary

Any company can become a brand if time and effort goes into the process. A digital marketing agency with brand strategy experience is the ideal starting point if you are not sure where to begin. If you’d like to discuss transformation from a company with a logo, to become a living, breathing brand, leave your details below and we will be in touch.

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website wireframes

Is it time to update your website?

By | Blog posts, Digitisation
Website wireframes
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Is it time to update your website?

It used to be that websites were the shop window to your business. It has developed a lot over the past few years. Now we often explain to our clients that your website can be your best performing salesperson who is there for your customers 24/7, year round.

As with all team members, regular assessment and setting targets set you up for success. For example, most website goals are for leads to buy something, book a consultation or read an article. So you need to make sure you’re reporting is geared up to help you analyse this activity and your conversion rates.

Here’s how, as a website build agency, we recommend measuring your websites performance

#1 Web traffic

There are two ways of driving web traffic: paid ads and organic. A successful strategy includes both, and a digital marketing agency can help you achieve the right balance. 

The foundation of this is SEO. Are the keywords you’re using the ones your customers are searching for? The best way to work on this is remove yourself from your brand and think “if I wasn’t in my industry, what would I search for to find us?”.

You don’t need to be an SEO expert or web design agency to analyse this. There are fantastic tools available that can help assess this, such as Google Analytics, Hotjar, Mangools and Silktide to name a few.

#2 User journey

All websites should have a clear user journey, perhaps something like this:

  • A visitor starts session (from inbound or an ad) with a landing page, blog or service page
  • From there, they fill out a form to sign up for emails, download higher value content or make an enquiry
  • Session ends

Is this happening? What are your visitors doing, or not doing? There are two components here: content and user experience.

Again, when it comes to content there are two core considerations:

  • Is your content relevant?
  • Is it easy to read?

You may want to check your SEO strategy as well as review your customer personas. Chances are, one or the other will help build confidence and help nurture visitors to become leads, and leads convert to customers.

#3 User Experience

This is all about how easy it is for your visitors to digest the content, use your site and take action.

Ultimately, it comes down to this: are your visitors doing what you want them to do?

A web design agency will be able to help review this but you can look at it yourself. Here’s how we recommend testing your user experience:

  • Have you looked at your site on mobile?
  • Have you tested your site on a tablet?
  • Have you tested every page, button and form?
  • Can your users do what you want them to?
  • How many clicks does it take for them to do it?

If it’s not simple, or users aren’t taking any actions, it’s probably time to update your website.

Looking for a total overhaul?

Look no further. As a web design company, this is our bread and butter. Whether you’re looking for UX design, eCommerce, CMS and development or SEO strategy, our tried and tested approach gets results every time.

How we helped Grayce modernise their brand and digital presence

Grayce

How we designed and built a Magento store for Mum&You

Mum and You

How we optimised the customer journey on Zone 3’s eCommerce site

Zone 3

Summary

Your best bet is to regularly monitor your websites performance. If it’s not achieving your goals, it’s time to make some updates.

Where to start improving web performance:

  • Decide what you want to be found for online and make sure people are genuinely searching for that
  • Make sure your visitors can do what you want them to do
  • Review the data from measurement tools to see where the improvements need to be made

Is it time to upgrade your website?

If you’re ready to implement changes, a web design company like ourselves can help. Get in touch with us for a no obligation call to discuss your needs and see how we can help supercharge your website into a lead generation machine!

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Digital advertising

Digital Advertising 101

By | Blog posts, Digitisation
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Digital Advertising 101

What is digital advertising?

Those adverts you see on Facebook, sponsored search results on Google (or Bing, if you’re that way inclined). A cheeky sidebar banner featuring those shoes you were thinking of buying last night but didn’t. And of course, those infamous moments where you swear Facebook is reading your mind. It’s all digital advertising.

The more sophisticated, modern sibling of traditional ads. If done well, they are targeted, trackable and a wealth of information to marketing teams.

With so many tools to set up digital ads, there is scope for a full range of real-time reports. You can learn what motivates them to convert, and use this information to help build your buyer personas.

And, if you can’t decide on the creative or copy, you can even split test a multi-variant ad.

WebFX reports that 80% of shoppers research online. It’s fair to say a higher percentage of B2B decision makers will research suppliers this way too.

Inbound vs Paid Advertising

Digital strategy: social media ads

What about inbound marketing vs. paid advertising? Both have their pros and cons, and a successful digital marketing strategy will use a balance of the two. For instance, inbound or organic content is a great foundation to building consideration.

Whereas paid (or ads) are great for driving awareness and boosting conversion. They do this by reaching targeted leads who are further down the sales funnel, ready to make a decision.

Inbound marketing takes time and effort to get results. You’re stretching your net far and wide, inviting as many users as possible to visit your site. And they might not always be the best quality leads.

Budgets for digital ads are a lot more flexible than traditional, making it is less of a gamble to experiment.

Find out how we helped Mum&You with their digital ad strategy.

How to choose the right channel for your ads

How DPC+UP plan digital marketing projectsSo you’re ready to allocate some of your budget to digital ads, but how do you know which channels are right for you? As always, refer to your customer personas.

If you choose to work with a digital marketing agency like us, we do the “hard work” identifying the best channels. To achieve this, we look at the following factors of your target audience:

  • The sites they use
  • What media they consume
  • What motivates them to convert

It’s also a good idea to audit your key competitors. We also carry out a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

What channels are available?

You are spoilt for choice. That said, different channels work better for different audiences and ad types.

Paid search is great for capturing active leads. These users are already seeking information based on the keywords from your campaign. PPC get an average conversion rate of 3.17%.

Display ads tend to perform best for driving brand awareness and consideration. They work best for retargeting rather than prospecting. So for example those ‘hey, remember those shoes you were looking at yesterday?’ banners.

Social media advertising is the MVP here. Not only is it ideal for building awareness, it’s also great for driving traffic and conversions. Plus you have a wide selection of channels at your disposal, each with their own merits depending on your target audience.

Before you can start planning the where and how, you need to start out with what you want to achieve.

Create clear goals

Ask yourself: what do you want the user to do when they see your ad?

It’s not enough to just want new business to come in. You need to consider:

  • What’s your proposition?
  • What problems are you looking to solve?
  • Who are you targeting?
  • Are you linking to content, a product/service, or an event?
  • Are you looking to build your database?

To convert the user into a lead, the goal is to ‘pixel/tag’ them or capture their contact details. From there, you can trigger a lead nurture workflow to warm them. This is where inbound marketing goes hand in hand with paid.

Summary

Digital advertising is an ideal way to generate leads. With a flexible budget, you can create targeted campaigns across a range of channels, such as PPC, display retargeting and social media.

You’re likely to convert more leads and faster than your organic, inbound marketing activities. That said, the two work in partnership to help raise awareness, drive consideration.

Having clear goals will help you create a campaign that not only performs, but helps you learn more about your ideal customers.

Thinking about your digital advertising strategy?

Leave your details below and we’ll get in touch!

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digital inbound marketing

Inbound marketing: the basics

By | Blog posts, Digitisation
Digital marketing inbound
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Inbound marketing: the basics

Inbound marketing refers to the methodology that ‘invites’ visitors to your website. So, a combination of content (such as blogs, videos etc.) and channels (e.g. social media, email and marketing automation, and conversation bots).

It requires a tight strategy that is informed by personas (based on your best or ideal customers), which should identify:

  • What your ideal customer wants to know
  • The problems they are looking to solve
  • How they are most likely to engage with a business in that industry

Here are some of the tools you could use in your inbound marketing process:

inbound marketing cycle: attract, engage and delight

What you say is important!

As is always the case, your messaging is crucial to the success of your inbound marketing efforts. Think about what you expect to learn about a business when you’re first introduced. And then think about how much (or how little) time you want to invest in the initial contact points. Chances are, your attention span and patience isn’t at its maximum.

The initial touch points should be clear and concise, positioning your business as trustworthy and a credible leader who will solve problems.

Identify your key service or product pillars and how they solve your best customer’s pain points. Next step is to consider how you can replicate that. The best way to do this is through creating user personas (this is a standard part of our research and analysis for any digital marketing project).

What’s a user persona and why does my business need to do them?

The cornerstone for a successful marketing strategy is identifying your ideal customer. You need to know how to effectively communicate with them: what you should be saying and the tone of voice.

If you haven’t created any, have a think about your best customer:

  • What is their job title?
  • How did they find you? (e.g. recommendation, google, social media, trade show)
  • How do they engage with you? Do they prefer phone calls, emails or are they avid social media users?
  • What are their main pain points, and how did your business solve them?
  • What motivates them to make a decision?
  • What kind of relationship do you have? Can you have a joke with them or is it more professional?

Through answering these questions, it’ll help you identify not only tone of voice, but the channels your best leads are most likely to engage with.

Your personas inform your content

In turn, this will help you form an idea of what your leads want to read. Rather than assuming knowledge gaps, you’ll have an educated guess as to what they know, what’s interesting and what turns them off.

It’s crucial to do your research each time you create content! If you’re going to position yourself as an industry leader, you can’t just bluff your way through. Whether it’s you, a member of your team, a digital marketing agency or a freelancer creating your content, a solid brief is essential.

Your personas will also help you decide which marketing channels to use.

The pool of marketing channels is so much larger than simply Facebook, LinkedIn, email and Google. It covers all means of communications:

  • Affiliate marketing
  • Commerce
  • Apps
  • Blogs
  • Email
  • Social media
  • Press releases
  • Webinars
  • SMS marketing
  • SEO
  • PPC

And that’s just what’s available in the digital realm!

We often recommend digital content marketing over print and direct, as it’s trackable. It’s much easier to measure your ROI (return on investment) with the plethora of tools available these days than print consumption.

Drilling down on social media marketing, for example, there are many channels, all differing in approach and audience. If you’re in B2B, you’ll no doubt find LinkedIn and Twitter best for conversion than Instagram and TikTok.

For example, when we worked with Flexgenius on their new business acquisition, we approached it in the following way:

  • A series of social media campaigns on LinkedIn, Facebook and Instagram
  • Google PPC
  • Retargeting
  • An email strategy to nurture the new leads, converting them to enquiries

Content structure for lead generation

In addition to getting the tone of voice and the channels right for your leads, the type of content you share with them is of equal importance. Using a lead scoring tool on your website is one simple way of segmenting your leads. You can then create a marketing automation workflow based on engagement. You can create a content structure that looks something like this:

Intrigue

Lead score: 0 – 10 points

Content: blogs, videos, hints & tips.

Light content that doesn’t require too much time or attention. That said, it provides a good insight into who you are, what you do and how you can help them.

Discover

Lead score: 11 – 30 points

Content: whitepapers, guides, resources.

Slightly heavier content that introduces your leads to your ways of working and inspires them.

Consider

Lead score: 31 – 49 points

Content: product features, case studies

This content should showcase your success stories. Talk about how you have helped relatable customers achieve their goals.

Decide

Lead score: 50+ points

Content: pricing, demos, sales interactions, book a meeting

In theory, by this point, these leads have done a lot of research and may be ready to make a decision soon. Now is a good time to schedule a call, demo, meeting or an event where they can engage directly with your sales leads.

What about using inbound marketing in combination with paid advertising?

Digital strategy: social media ads

Both have their own merits. Having the foundations set and ready to go will serve organic and paid leads well. It means there will be plenty of content available to educate them on your offering.

Organic inbound marketing tends to be lower cost but more time intensive.

Paid advertising, as suggested in the title, will cost money. You can scale your campaigns to suit your budget, and if executed well, reaps rewards much quicker than organic marketing.

Find out how we helped Mum&You with their digital ad strategy.

Summary

Inbound marketing is a highly effective way to raise awareness of your business and generate leads, if planned and executed well. It’s essential to create customer personas first, so you know not only who to target but where and how.

Interested in taking your inbound marketing up a level?

Leave your details below and we’ll get in touch!

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Digital Project Manager

By | Blog posts, Jobs
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Digital Project Manager

Dpc is hiring again!

Digital project manager in a busy digital agency.

Even through the COVID-19 pandemic we have seen exceptional growth in our agency.

We are looking to hire a new digital project manager who will play an essential role in our agency. This is a role to primarily assist our clients in the day-to-day running of projects, and managing our development and UX teams.

The exceptional individual will have an in-depth understanding of managing digital projects, and will have had a few years (or more) experience in managing multiple online/digital projects with multiple clients. They will be proficient in using modern project management tools. In addition the ideal candidate will be highly organised, an excellent communicator, but also have a broad (top level) experience of management of developers.

We are open to either hire someone with two or 3 years experience, or someone with considerably more experience.

Knowledge of applying agile thinking and methods to traditional project delivery is an advantage.

Required skills:

  • Highly organised
  • Excellent communication skills
  • Adore implementing new processes that make a real difference (we adore a process champion)
  • SLDC experience (Software Delivery Lifecycle)
  • Ability to manage multiple projects and multiple clients
  • Ability to gather client requirements and translate them into project deliverables
  • Familiar with a variety of Content Management Systems
  • Experience using workflow management tools e.g Jira, Asana, Trello for briefing developer/designer tasks

Nice-to-have:

  • Excellent understanding of good UI and UX design
  • Understanding of web technologies – whilst you’re not expected to be a coder, knowledge of HTML, CSS and Javascript would be hugely beneficial
  • Basic knowledge of Photoshop
  • Understand web standards development
  • Experience of dealing with cross-browser compatibility requirements
  • Basic knowledge of DNS management and Server administration

This is a chance to join a dynamic and rapidly expanding company and perform a key role within many of the projects. Working as part of our delivery team this is an opportunity to help grow this company and be an integral part of its growth.

The vacancy would normally be based at our Guildford studio, but with current extraordinary situation, home working is most definitely an option, and we are very willing to entertain freelance, contract, part-time, or job sharing, so if you can only manage three days a week, please apply anyway. It is vital we find the right person, we can work the hours out around you.

Salary: depending on experience

Please only apply if you think you would like to work for a forward thinking, fun, ambitious, energised, and slightly different agency. It is important for us to get the right person, we can work the hours out around you.

Send us a CV to jobs@dpc.agency with details of projects you have worked on and specifically your role within these projects.

nopCommerce vs Magento: Weighing up the best eCommerce platform

By | Blog posts, eCommerce
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Which is the king of the mid-sized – enterprise level eCommerce platforms?

Since 2008, Magento has been leading the charge regarding eCommerce platforms.

With the release of Adobe Magento Commerce, the competition in the market place has been rising. The dark horse competitor, nopCommerce, has become a remarkable challenger to Magento, and with good reason.  Here’s the competition broken down.

Price

nopCommerce is open source and free. It doesn’t demand any subscription fees however it will require some expenditures, such as hosting and potentially some extensions for features that are not available straight out of the box. However, it’s very unlikely that the cost of these extras and plugins will have a higher total that the cost of the Magento Commerce edition.

Magento has a free plan – Magento Open Source 1 and two paid plans under Magento Commerce. Magento Commerce has plans ranging from £14,500 to £17,500 but can rise to £60,000 + a year for their cloud based solution.

In our opinion, nopCommerce offers the best value for money.

Features (out of the box)

nopCommerce comes packed full of features straight out of the box. These include SEO features, product management, a complex discount engine, inbuilt analytics, multi-lingual capabilities, multi-store, multi-vendor features, payment and shipping customisations. It doesn’t stop there, it has tier pricing (great for wholesale vs consumer pricing), recurring payment/subscription engine, and probably the most surprising, it also has an inbuilt loyalty scheme.  These integrations notably come at no extra cost and are all out of the box.

Magento does not come with this range of features straight out of the box. However, all can be added by using third-part extensions (plugins). One potential pitfall is that with Magento, adding these extensions can lead to conflicts within your site, such as adding a feature can cause another not to work.

However, the features differ greatly between Magento Open Source and Commerce. With Magento Commerce, you ARE provided with extras such as tier pricing, customer loyalty tools, inventory management tools, flexible pricing tools, coupons, up-selling and cross-selling tools. But these do come with the additional price tag.

Due to the fact that with nopCommerce you’re provided a wide range of features straight out of the  box, we believe nopCommerce edges Magento regarding standard features.

Customisation

Both are open source (Magento still offer an open source version), they are able to be customised to meet the requirements you need. Both have open Application Programming Interfaces (APIs) to interact with databases, other software, Google merchant and product feeds, and more. Also, inbuilt functionality can be enhanced with plugins and integrations provided on the marketplaces. Both of the solutions have large marketplaces. Some of those extensions are free while some might cost you. Besides plugins, you can install new themes for your store.

nopCommerce has rather a good reputation for how smoothly plug-ins can be personalised. With Magento on the other hand, developing and customising modules require highly experienced developers.

However, both platforms are rather advanced for users who only have basic technical knowledge. Therefore, this would require a professional developer to deliver a complex customisation.

Both platforms provide a great starting point for customisation.

Security

This is one of the major dividers between nopCommerce and Magento. nopCommerce is written on ASP.NET, this means it is hosted on a Microsoft server. Magento is written on PHP, which is community driven and usually hosted on a linux server.

Arguably, ASP.NET is considered one of the most productive environments and it is faster, this means you’ll spend less time and money on resources and cheaper hosting. nopCommerce also has a malleable architecture that allows developers to override most of the functions from plugins without touching the core. It is easier and faster to customise.

Magento (the open source version) has a checkered history from a security perspective. Some users have experienced repeat issues with the security of their Magento store. Magento releases security patches in each version upgrade and sometimes even in between. This is valid only for the Commerce version. Open Source doesn’t even get regular security updates, the patches are only introduced when they become commercially viable. 

In our opinion, from a security perspective nopCommerce wins hands down. 

Support

Both nopCommerce and Magento offer product documentation that will give you basic knowledge on how to use each platform. Both also have forums where members can try and help each other. Both communities have more than 200,000 users however nopCommerce’s seems more active with 190k+ post over Magento’s 73k+.

Fear not, you wouldn’t have to rely on forum posts and documentation to fix your problems, paid support is available. nopCommerce’s premium support costs £77 per month. However you can only pay for 3 months (£231) or a whole year (£617).

Magento Open Source only offers support with community forums whereas Magento Commerce includes a 24/7 professional technical support system through a ticketing system or by phone.

This will really depend on your agency and what support they can provide based on their support levels.

Conclusion

Both platforms are powerhouses in the eCommerce industry, allowing businesses to create wonderful eCommerce sites for their customers. Magento has been around a lot longer and with over 140,000 sites running on Magento compared to nopCommerce’s 50,000, it is clear that Magento is still the most popular.

However, nopCommerce is more secure, provides more at less cost, faster running and an ever-growing solution. It is ultimately the individuals choice but nopCommerce seems fit for the future of eCommerce.

If you’re interested in getting to know nopCommerce, find out more here.

Digitisation of businesses in a locked-down era

By | Blog posts, Digitisation
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Digitisation of businesses: expedited

Time for our businesses to adapt to the new workplaces

If, in your board meetings, you were listening to your team uttering phrases like “considering”, “planning”, or “assessing” transitioning to a more digitised way of doing business then the recent COVID-19 situation will have forced you to speed up any sort of assessment.

The businesses that are still trading, and mostly flourishing, are the ones that weren’t focussing on their traditional working practices. They were the ones that were already embracing the new suite of digital platforms available to us all, and adapting every facet of their business to be as user-friendly as the tools we use in our everyday life.

Businesses have woken up to the fact that everyone now expects their work life to be as simple and straightforward as their personal life. It doesn’t matter if you are a B2C artisan gin distillery or a B2B HR platform: the ones that have been flexing their digital muscles are the ones that are forging their way to the front of the pack.

Taking cues from the trail blazers

There are countless examples of outstanding digitised user experience across just about every parts of our lives, and B2B businesses have been playing catch up with their consumer cousins for some time now. We see examples of amazing user experience in the consumer world every day including:

  • Amazon’s one click ordering
  • Setting up a new Apple iPhone
  • Contactless cards and Apple Pay on your phone
  • Renting a house on AirBnB
  • Starting a new current account on Monzo
  • And ordering your fresh food delivery that arrives at a time to suit you.

Where we’re seeing digitisation success

We have a very broad client base here at DPC+UP and as they get used to working from their dining room tables and hastily constructed home-offices, we are seeing the more-digitised businesses genuinely reaping the rewards.

One of our clients who have always sold training courses for their products are building some e-learning courses for remote instruction and accreditation. Using Adobe Captivate (and an e-learning expert) we are taking their courses into customer’s homes as well as hosting Q&A sessions with experts via webinars.

Another client, MicroBarBox, an online retailer of cocktail gift boxes has partnered with a gin tasting experience (Madam Geneva & Gent). Along with with Zoom’s fantastic video conference capabilities, they have taken the gin-tasting parties into their customers dining rooms (I have to admit that this has been the best “testing/tasting” for a client that I have ever had to do…).

It’s not just our traditional consumer eCommerce clients who are reaping the rewards, many of our B2B clients have implemented online product ordering. We’ve been using a number of slick eCommerce platforms that allow their customers to order and re-order effortlessly.

Even if your customers don’t have to pay for goods online, the eCommerce platforms that we use work just as well for B2B clients. This is a lot to do with the fact that they have many of the features needed “out of the box”:

  • Tier pricing for different clients
  • Quantity pricing
  • Loyalty scheme
  • One-click re-ordering
  • Comprehensive product search including AJAX auto-predict search boxes
  • Multi-lingual sites all running from the same platform
  • Orders emailed to purchasing with PO’s attached

Most of the solutions however are rooted in two common features: MANY of them have implemented a flexible and feature-rich eCommerce platform, but ALL have enhanced their online communication channels.

Getting to grips with new tools

As a global cloud based agency we have a team of around 200, the majority who work remotely, and we have found ourselves well-positioned to advise our clients on our methodology and platforms that make our company work on a day to day basis. We talk to clients about:

  • how we use Slack for inter company discussions and project communication
  • how we use Zoom for face-to-face meetings and webinars.
  • how we use a whole suite of online products for time-management, project management, client requests, invoicing and collaboration.

Our parent company, UP THERE, EVERYWHERE, has been helping one of our biggest clients, Galderma Aesthetics, with what is emerging as a very common problem in these times:

How to stay relevant to our customer-base in these locked-down times?

The travel bans and social distancing had made their usual communication channels redundant, so UP devised, produced and hosted a suite of webinars for their customers with phenomenal results. This morning, our general manager hosted 3 webinars for them across timezones on ‘how to optimise your website’. They had an audience of over 1,000 Health Care Professionals for each session. Creativity can take its form in many ways, and none better than the ‘creative use of technology’!

Can we do things better?

Now, more than ever, is the time where we should all be asking ourselves, can we do things better by using the digital tools that are ubiquitous in all our lives?

Can we make our work-lives as easy as our personal lives?

The answer is invariably, “Yes we can!”
We would love to help: Get in touch

Working effectively from home: Webinar on remote working and collaboration 

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Working together when apart: Webinar on remote working and collaboration

Webinar: March 31 | 2PM GMT / 3PM CET

Suddenly, many businesses and people around the world are being forced to adopt a remote working strategy when they are not used to working this way. How can you optimise the experience? Join UP member and organisational consultant Peter Bjellerup for a webinar on more effective remote working strategies.

Join us to get hands-on tips for effective communication in the time of coronavirus

At UP THERE, EVERYWHERE, our business model was built on the idea of remote working, and we’ve been working together with close-knit but dispersed teams around the globe for more than a decade. Now, we’d like to share some of our remote working strategies with you.

How do you make work work, when you don’t do it at work?

In this hands-on webinar, Peter Bjellerup, a new member of UP, but long-timer at working, meeting and collaborating remotely, will share his experience from years at IBM, as a world-wide consultant and expert in online collaboration.

After running two webinars in Sweden (in Swedish) with Hej Engagemang that required adding extra capacity to cope with demand, he will now do it in English with UP to reach English-speaking expatriates in Sweden as well as beyond the Swedish population of ten million.

Peter will take us from a (brief) helicopter view of the characteristics of different aspects of remote work and various remote work climates to useful routines for teams and individuals. The presentation will cover:

• Leading and teaming remotely
• Guides of engagement
• Selecting tools – the big picture
• Cloud files – good practices and valuable features
• Group chats – good practices and valuable features
• Create and manage – a mixed bag of tools
• Remote meetings – do’s and don’ts and characteristics

The presentation will last 45 minutes, and we intend to leave the remainder of the full hour for Q&A.
The section on remote meetings is supplemented by very hands-on advice to be found in these four blog posts by Peter a.k.a. The Social Swede

Join us on the 31st March Register for the webinar

DPC+UP are looking for a digital marketing project manager!

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dpc are hiring... are you the right fit for us?

We are on the lookout for an ambitious digital marketing project manger.

We are looking for an amazing, charismatic, data-driven digital marketing project manager to run marketing funnels for our clients (paid and inbound).

We’re looking for a brilliant Project Manager/Digital Manager, you can work with our wider team, suppliers and clients but who also likes to get their marketing hands dirty.

Through paid marketing channels you will help and manage our clients to acquire new leads and customers through online pay-per-click and social media ad campaigns.

You will run external, online acquisition marketing, managing the strategy, execution, and optimisation across paid channels.

And using HubSpot you will run campaigns that attract site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers.

Check out the role here: https://dpc.agency/join-us/dpc-digital-marketing-project-manager-inbound-and-paid/

Please only apply if you think you would like to work for a forward thinking, fun, ambitious, energised, and slightly different agency.