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Blog & News

Ramblings, observations and opinions from the dpc agency team.

How to create a social media strategy

How to develop a winning social media strategy

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Back to news Without a clear plan in mind, it’s hard to justify the true purpose of what you’re doing. Wow, that’s deep. This mantra (if you will) can be…
Why we love personas!

Why we love personas!

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Back to news A look at why and how to create your own customer personas If you’ve worked with us before, you might have noticed we are obsessed with customer…
What is a user journey and does my website need one?

What is a user journey and does my website really need one?

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Back to news When you’re working on a new website, it’s important to consider your user journey. You may hear web developers and designers talk about UX (user experience) but…
SEO v PPC - what should I focus on right now?

SEO v PPC: what should I focus on?

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Back to news Ok, actually this is a trick question. You should always have your SEO strategy at the forefront of your marketing activities. Writing a blog? Consult your keywords…
How to write a blog that people will actually want to read!

How to write a blog that people will actually want to read!

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Back to news Ahh blogs. One of those necessary parts of your website that often gets de-prioritised, but helps contribute to your SEO rankings immensely. Not to mention the part…
marketing in a recession

Marketing in a recession

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Back to news There’s a lot going on right now. A lot. In fact, let’s not even delve into the shitstorm that has been 2020. There’s a trend of uncertainty,…
The ideal marketing eco-system to bolster your success

The ideal marketing ecosystem to bolster your success

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Back to news As an agency, our clients often ask us what should I focus my marketing efforts on? As predicted, the answer is not as clear cut as that.…
A best practice introduction to SEO

A best practice introduction to SEO

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Back to news What is SEO? In the simplest of terms, SEO (or search engine optimisation) is an on-going process that helps make your website visible in Google. There are…
An introduction to PPC best practice

A best practice introduction to PPC

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Back to news When you think of PPC (pay per click), I’ll bet you’re thinking about Google. But PPC covers so many more channels than Google Ads, here are some…
Five steps to email marketing success

Five steps to email marketing success

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Back to news Who doesn’t love a list? If you don’t maybe go burn some money, or whatever else it is that you oddballs like to do. Here’s our paint-by-numbers…
Six simple steps to build a compliant database

Six simple steps to build a GDPR compliant database

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Back to news Email marketing is dead. No, it’s alive. Actually it’s dead. Whatever. Email marketing isn’t going anywhere, so let’s end that debate here and now. With an informed…
How to set realistic KPIs for digital marketing projects

How to set realistic KPIs for your digital marketing projects

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Back to news What is a KPI? Chances are, you’ll know that KPI stands for Key Performance Indicator. And there are all kinds of KPIs you can use for any…
Social media advertising best practice

Social Media Advertising: Best Practice Tips

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Back to news Social media advertising has revolutionised the face of marketing. More affordable than traditional OOH, television or radio, they are straightforward to set up (once you know what…
GDPR in a nutshell

GDPR in a nutshell

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Back to news Not half as exciting as a hero in a half-shell… but extremely important. Here’s our lowdown on everything GDPR. What is GDPR? Back in May 2018 the…

Why brand guides are an essential marketing tool

| Blog posts, Creative | No Comments
Back to news Chances are high that even if you don’t have your own brand guide for your business, you’re familiar with the concept. And while the concept of “becoming…
brand design

Is it time to refresh my branding?

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Back to news Refreshing or rebranding is not a small job. There’s finding the right creative agency who not only specialises in branding, but whose approach resonates. Then there’s aligning…

How to develop a winning SEO strategy

| Blog posts, Digitisation | No Comments
Back to news Behind every successful website is a thoroughly planned SEO strategy. Think of it as the central nervous system of your websites body. Without it, nothing happens. Come…
Expand your marketing team with a digital agency

Expand your marketing team with a digital agency

| Blog posts, Digitisation | No Comments
Back to news From time to time, we can all do with a helping hand. Whether you need more resource or specific experience to complete a project, there’s no shame…
Branding graphic designer

Why brand identity isn’t just for consumer goods

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Back to news In the simplest possible terms, the American Marketing Association describes a brand as “a name, term, design, symbol or feature that identifies one seller from another”. But…
website wireframes

Is it time to update your website?

| Blog posts, Digitisation | No Comments
Back to news It used to be that websites were the shop window to your business. It has developed a lot over the past few years. Now we often explain…
Digital advertising

Digital Advertising 101

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Back to news What is digital advertising? Those adverts you see on Facebook, sponsored search results on Google (or Bing, if you’re that way inclined). A cheeky sidebar banner featuring…
digital inbound marketing

Inbound marketing: the basics

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Back to news Inbound marketing refers to the methodology that ‘invites’ visitors to your website. So, a combination of content (such as blogs, videos etc.) and channels (e.g. social media,…
nopcommerce v magento

nopCommerce vs Magento: Weighing up the best eCommerce platform

| Blog posts, eCommerce | No Comments
Back to blog & news Since 2008, Magento has been leading the charge regarding eCommerce platforms. With the release of Adobe Magento Commerce, the competition in the market place has…
digitisation of business from ecommerce to elearning, and from partnerships to webinars

Digitisation of businesses in a locked-down era

| Blog posts, Digitisation | No Comments
Back to news Time for our businesses to adapt to the new workplaces If, in your board meetings, you were listening to your team uttering phrases like “considering”, “planning", or…
webinar remote working and collaboration

Working effectively from home: Webinar on remote working and collaboration 

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Back to news Webinar: March 31 | 2PM GMT / 3PM CET Suddenly, many businesses and people around the world are being forced to adopt a remote working strategy when…
DPC+UP merge

DPC is acquired by UP THERE, EVERYWHERE

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Back to blog & news UP THERE, EVERYWHERE, the Global Cloud Based Agency, has acquired UK based digital agency DPC. UP THERE, EVERYWHERE, founded in Stockholm, Sweden, in January 2011,…
touchstone branding

A new site launch for Touchstone Underwriting

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Back to blog & news A new site for Touchstone Underwriting It is always good to announce a new site launch, yet we are often too busy to tap out…
leica

Leica distributor, Hudsons, launch new eCommerce store

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Back to blog & news A new eCommerce store for Hudsons. Construction and surveying professionals regularly turn to Hudson's dedicated team of experts to find the best laser and safety…
elephants plastic

Plastic Generation: trying to help save our planet from plastic destruction

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Back to blog & news Plastic Generation: trying to change the way we treat our world. With the turn of the new year dpc are immensely proud to announce the…
bva vet and dog

British Veterinary Association choose dpc.agency as their digital partner

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Back to blog & news British Veterinary Association choose dpc.agency as their digital partner. BVA is the national representative body for the veterinary profession in the UK, a not-for-profit organisation…
asos

3 Secrets Behind Asos’ Success

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Back to blog & news What's behind Asos' 38% increase in sales? “Asos is making good progress towards its ultimate goal of becoming the world's number one destination for fashion-loving…
google ads

23 Easy PPC Wins

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Back to blog & news Get conversions for less on AdWords. In 2017, AdWords PPC is one of, if not the most powerful marketing platform you can use to drive…
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Get in touch

We work with ambitious brands and fun people;
we’d love to build something great together.

The team at dpc were invaluable with our eCommerce store build. They have helped us in all aspects of design and setting up our store and overcoming the unexpected issues encountered in adapting nopCommerce to “UK over-18 only” audience. Friendly, knowledgeable and professional, I have no hesitation in recommending them.
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Kate – MD, MicroBarBox