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October 2018

5 Reasons every company NEEDS a Christmas party

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5 Reasons every company NEEDS a Christmas party

5 Reasons every company NEEDS a Christmas party

As you may know, Team dpc like to “work hard to play hard”, and this years Christmas party is no exception!

This year has seen dpc launch over 30 new websites and e-commerce stores, 12 digital marketing campaigns and welcome 5 lovely new team members. All while remaining committed to our weekly Friday afternoon pub lunches amassing to a healthy 104+ bottles of sauvignon blanc… and that is just one of our UX designer’s, Emma’s, tab!

dpc truly believes that a rewarded workforce makes for a happy client base and a healthier bottom line.

That got us thinking, what benefits are there to a company Christmas party?
More specifically, what makes it worth the hangover in the morning?

There is sometimes a negative perception of company Christmas parties, fuelled by pinched pockets, relaxed inhibitions, office gossip and inappropriate photocopying (no names mentioned)!

However, it is important not to underestimate the benefits that can be delivered through the excessive wine guzzling and competition for the most deliberately garish festive jumper.

A company Christmas party can be a great way to re-energise the workforce, celebrate success and reflect on the year’s achievements before the start of a productive new year. It seems shocking, then, that 32.3% of employees do not have an office Christmas party, according to a recent survey.

Here are 5 reasons why your company should have a Christmas party:

1. It unites employees, bringing them closer together

It is all too easy to forget that your fellow employees spend their time doing a lot more than just their job, and if you don’t spend time with each other outside of work, there is probably a lot you don’t (and shouldn’t) know about each other, although this is easily solved with a few jaeger bombs.

Christmas parties can bring the workforce together, strengthening team dynamic in a friendly and relaxed environment, promoting good conversation and a night of stress-free fun!

These experiences aren’t to be underestimated; shaky video footage of a slightly tipsy colleague attempting to chat up the bartender makes a great fuel source for further embarrassment and insult down the line.

2. It provides an opportunity for reflection

A company Christmas party is a great opportunity for reflection. Talk about the year’s success, and how you can do things better in 2019. It is also a great opportunity to reiterate company values and mission, although we don’t recommend telling your clients how great you are via those drunken text messages. Airplane Mode it is then.

3. Motivate employees for the year ahead

A Christmas party can be a great tool for motivating your employees. It is a perfect reminder that although problems often arise in business, once dealt with appropriately, you can come together as a team and for the night at least, forget and move on. Thanks vodka.

4. Christmas parties don’t have to be absurdly expensive

A Christmas party doesn’t have to cost an arm and a leg. For the average UK employee, a Christmas party budget of £75 a head works out at less than 0.025% of their salary. It is worth knowing however, 28% of employees thought their employer could do more for the company at Christmas, so try not to be too tight..!

Believe it or not there are also tax benefits to hosting an Office Christmas Party! Even HMRC wants you to let your hair down and have a good time!

5. It is an opportunity to create stories

Depending on how big you go (how much you all drink), a Christmas party is perfect for creating those embarrassing stories (or god forbid, photos) that come back to haunt your colleagues again and again for years to come.

As Christmas speedily approaches, we are proud of our achievements of 2018, and look forward the exciting year ahead, and the opportunities it may bring to advise, assist, and evolve businesses who require a digital facelift in 2019.

As for our party, all is set for a outrageous night.
From all of us at dpc, have a very, Merry Christmas.

P.S. – We’re curious, what have you got planned for Christmas?

3 Secrets Behind Asos’ Success

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3 Secrets Behind Asos' Success

What’s behind Asos’ 38% increase in sales?

“Asos is making good progress towards its ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings.”

These are the words of Nick Beighton, CEO of Asos, the online fashion and beauty store that has sold £889.2 million worth of goods in the last 6 months.

Asos has just released their sales figures, and in the six months the company has made a huge £440.1 million in gross profit, with a 38% sales rise and a 29% increase in active customers.

In this post, we’ll be dissecting key elements of Asos’ strategy, and offering actionable insights that you can apply to your eCommerce store.

1. Clearly define your target market, and tailor everything to them.

It only takes one look at Asos’ Instagram to know who is buying their products.

With bright colours, modern styles and young models, Asos are undoubtedly after the fashion conscious teenager/millennial market.

One factor in Asos’ success is that they have tailored everything they do to a specific demographic.
There are no inconsistencies, no ‘general’ content.
Niching down has allowed Asos to create content and adverts that engage their market, turning Asos into a fashion authority for young people.

2. Leverage Social Proof with User Generated Content

Imagine this scenario…

You’re at an amusement park, and there are two roller coasters in front of you.
Ride A has a long line of excited customers eagerly waiting to jump on-board, whilst Ride B’s line only consists of two very bored looking people.

Considering the waiting time isn’t an issue, which roller coaster do you feel more compelled to ride?

Probably Ride A, right?

You’ve just been influenced by ‘social proof‘.

“If all those people approve of Ride A, then it must be good!”

Social proof is the brain’s shortcut to making decisions based on the validation of other people, very often, people similar to yourself.

And it’s incredibly powerful.

Asos have created social proof by introducing a special hashtag, #AsSeenOnMe.
Customers post photos of themselves wearing Asos apparel on Instagram, using the hashtag in their caption.

Customers get their shot at fame by being featured on Asos’ website, and Asos generate an incredible amount of social proof for their products.

Dependent on your industry, you may be able to utilise User Generated Content to drive more sales.

If you sell products that appeal visually, then encourage your customers to post photos or review their orders online.
If you’re selling digital products, such as courses, encourage customers to share their results or achievements on social media.

If you choose not to feature your customers photos on your business’ social media or website, you may instead want to offer a discount or special offer to customers who do this, just as an incentive.

3. Make Good Great Customer Service a Priority

Did you know that Asos have achieved the fasted possible message ‘response time’ on their Facebook page?

I wanted to test this, so I sent Asos a message myself.

Within 10 minutes they had got back to me with a warm, personalised reply.

Responding to customer enquiries and complaints rapidly should be one of your biggest priorities.
Helpful, honest and fast customer service can make or break an online store.

It can save disgruntled customers from withdrawing their business from you, and it can help nurture a positive reputation for your brand.

In a world where ignored complaints now have the ability to go viral on the internet, it is especially important.

All it takes is one complaint to go viral and it could damage your reputation permanently, unless of course you’d be willing to part with a large amount of cash for a reputation management company to help limit the damage.

Eliminate this possibility.

Look after your customers and your customers will look after you.

Hopefully, this article helped you identify some areas of improvement for your eCommerce store.

Asos have done incredibly well, fast becoming one of the world’s biggest online fashion retailers.If you’d like to get started selling online with your own store, contact us, we’d love to help turn your vision into a reality.