Get conversions for less on AdWords.

In 2017, AdWords PPC is one of, if not the most powerful marketing platform you can use to drive new customers. Whether you are running a campaign for clients or your own business, you’re probably missing some easy wins if you are not fully utilising buyer intent keywords in your campaigns.

What are buyer intent keywords?

Buyer intent keywords (or commercial intent keywords) are slightly different from normal keywords you may already be using. They’re different because they attract people who are further into the sales funnel; they’re usually pre-educated and are more likely to make a purchase or sign up to a service.

For you, this means improved conversion rates and often lower CPAs (Cost per Action) = a more profitable campaign

The following 23 keywords are often used by us. We see good results from them all the time and adding them is our first port of call when creating campaigns for new eCommerce stores.

Their use may be dependent on your specific product or service, but you’ll usually see good results from their implementation wherever possible.

23 Buyer/Commercial Intent Keywords

• buy [product/service name]
• get [product/service name]
• where to buy [product/service name]
• [product/service name] suppliers
• [product/service name] discount
• [product/service name] coupon
• [product/service name] deal
• best [product/service name]
• buy [product/service name] online
• [product/service name] review
• [product/service name] promo code
• [product/service name] sale
• I want a [product/service name]
• [product/service name] [specific variant] i.e: biscuits rich tea
• where can I buy [product/service name]
• online [product/service name] store
• [product/service name] near me
• [product/service name] [customer location]
• [product/service name] direct
• buy [product/service name] [customer location]
• [product/service name] for sale
• [product/service name] to buy
• [product/service name] companies

To wrap up, any keyword phrase that includes your product or service and an action word should bring you visitors closer to the end of the sales funnel. Test these out and let us know if they work for you.